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Business Lessons from How Marvel Makes Movies

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Content provided by Harvard Business Review. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Harvard Business Review or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Spencer Harrison, an associate professor at INSEAD, says that managers in any industry can learn from the success of the Marvel movie franchise. While some sequels lack creativity, Marvel manages to make each of its new releases just different enough, so consumers are not just satisfied but also surprised. Research shows that several strategies drive this success; they include bringing in different types of talent while also maintaining a stable core creative team then working together to challenge the superhero action-film formula. And, Harrison argues, leaders in other industries and functions can easily apply them to their own businesses. He is the co-author of the HBR article "Marvel's Blockbuster Machine."
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1006 episodes

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Business Lessons from How Marvel Makes Movies

HBR IdeaCast

131,494 subscribers

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Manage episode 238203663 series 7702
Content provided by Harvard Business Review. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Harvard Business Review or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Spencer Harrison, an associate professor at INSEAD, says that managers in any industry can learn from the success of the Marvel movie franchise. While some sequels lack creativity, Marvel manages to make each of its new releases just different enough, so consumers are not just satisfied but also surprised. Research shows that several strategies drive this success; they include bringing in different types of talent while also maintaining a stable core creative team then working together to challenge the superhero action-film formula. And, Harrison argues, leaders in other industries and functions can easily apply them to their own businesses. He is the co-author of the HBR article "Marvel's Blockbuster Machine."
  continue reading

1006 episodes

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