The McKinsey Podcast, our new flagship podcast series, takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.
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Tech at Work: How the End of Cookies Will Transform Digital Marketing
Manage episode 418549605 series 7702
Content provided by Harvard Business Review. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Harvard Business Review or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Google is planning to phase out third-party cookies by the end of 2025. Consumers may be cheering the improved privacy online, but what will this huge shift in advertising technology mean for digital advertising, online publishing, and the open Internet?
Tech at Work is a four-part special series from HBR IdeaCast. Join senior tech editors Juan Martinez and Tom Stackpole for research, stories, and advice to make technology work for you and your team.
In this episode, researcher Garrett Johnson and executive Jamie Seltzer discuss the new technologies that are already being tested to replace cookies. They explain the trade-offs and how digital marketers are preparing for this change, as well as share how the online advertising and publishing industries may be affected.
Johnson is an associate professor of marketing at Boston University’s Questrom School of Business.
Seltzer is global executive vice president at Havas Media Network, where she leads CSA, Havas Media’s global data and technology consulting group.
New episodes of Tech at Work publish in the HBR IdeaCast feed every other Thursday from May 2, after the regular Tuesday episode. Please let us know what you think of the series and which technology topics you want us to cover at ideacast@hbr.org.
Further reading:
992 episodes
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Manage episode 418549605 series 7702
Content provided by Harvard Business Review. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Harvard Business Review or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Google is planning to phase out third-party cookies by the end of 2025. Consumers may be cheering the improved privacy online, but what will this huge shift in advertising technology mean for digital advertising, online publishing, and the open Internet?
Tech at Work is a four-part special series from HBR IdeaCast. Join senior tech editors Juan Martinez and Tom Stackpole for research, stories, and advice to make technology work for you and your team.
In this episode, researcher Garrett Johnson and executive Jamie Seltzer discuss the new technologies that are already being tested to replace cookies. They explain the trade-offs and how digital marketers are preparing for this change, as well as share how the online advertising and publishing industries may be affected.
Johnson is an associate professor of marketing at Boston University’s Questrom School of Business.
Seltzer is global executive vice president at Havas Media Network, where she leads CSA, Havas Media’s global data and technology consulting group.
New episodes of Tech at Work publish in the HBR IdeaCast feed every other Thursday from May 2, after the regular Tuesday episode. Please let us know what you think of the series and which technology topics you want us to cover at ideacast@hbr.org.
Further reading:
992 episodes
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Similar to HBR IdeaCast
The McKinsey Podcast, our new flagship podcast series, takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.
…
continue reading
On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream ent ...
…
continue reading
Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and A ...
…
continue reading
A personal finance and investing podcast on money, how it works, how to invest it and how to live without worrying about it. J. David Stein is a former Chief Investment Strategist and money manager. For close to two decades, he has been teaching individuals and institutions how to invest and handle their finances in ways that are simple to understand. More info at moneyfortherestofus.com
…
continue reading
The future is always bright…if you know where to look. Join me each week for A Bit of Optimism - I talk to inspiring people who teach me more about life, leadership and general interesting things.
…
continue reading
The U.S. Supreme Court has backed Starbucks challenge to a judicial order to rehire seven Memphis employees. They were fired as they sought to form a union. Presenter Devina Gupta examines the implications of the verdict. Disney and Governor Ron DeSantis of Florida agree to end a feud over $17 billion in planned development at Walt Disney World. Disney say the deal will fuel new investment. New York has passed a pair of proposed laws that aim to make social media less harmful to children. We ...
…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
Conversations with the best investors and business leaders in the world. We explore their ideas, methods, and stories to help you better invest your time and money. Hear stock market and boardroom insights you can't find anywhere else. If you're a professional investor, CEO, entrepreneur, or business strategist, this is for you. Explore all our episodes and learn more at https://www.joincolossus.com
…
continue reading
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…
continue reading
Join Matt Abrahams, a lecturer of Strategic Communication at Stanford Graduate School of Business, as he sits down with experts in the field to discuss real-world challenges. How do I send my message clearly when put on the spot? How do I write emails to get my point across? How can I easily convey complex information? How do I manage my reputation? Whether you’re giving a toast or presenting in a meeting, communication is critical to success in business and in life. Think Fast, Talk Smart p ...
…
continue reading
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