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What All Leaders Can Learn from Taylor Swift
Manage episode 475844085 series 7702
Content provided by Harvard Business Review. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Harvard Business Review or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Whether you're a fan of Taylor Swift or not, no one can deny her success as both a music star and businesswoman. Her career has been a masterclass in everything from customer connection to innovation, decision-making to digital adaption, offering lessons for people in any industry. HBR senior editor Kevin Evers investigated Swift's rise and evolution for his new book, There's Nothing Like This: The Strategic Genius of Taylor Swift, and found interesting patterns. He explains how she's kept audiences loyal, why her Eras tour was so successful, and the vision and "productive paranoia" that have kept her on top. Evers also wrote the HBR article "The Strategic Genius of Taylor Swift."
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1042 episodes
Manage episode 475844085 series 7702
Content provided by Harvard Business Review. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Harvard Business Review or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Whether you're a fan of Taylor Swift or not, no one can deny her success as both a music star and businesswoman. Her career has been a masterclass in everything from customer connection to innovation, decision-making to digital adaption, offering lessons for people in any industry. HBR senior editor Kevin Evers investigated Swift's rise and evolution for his new book, There's Nothing Like This: The Strategic Genius of Taylor Swift, and found interesting patterns. He explains how she's kept audiences loyal, why her Eras tour was so successful, and the vision and "productive paranoia" that have kept her on top. Evers also wrote the HBR article "The Strategic Genius of Taylor Swift."
…
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1 How Immigrant Entrepreneurs Build Lasting Businesses 26:25
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It's a common story: an immigrant arrives in a new country, sees a need, and works hard to build a successful business around it. Think of Chobani, Google, or Tesla. Indeed, 45 percent of Fortune 500 companies had immigrant founders. While most research focuses on why these people launched their businesses, perhaps more interesting is how they achieved lasting success. Neri Karra Sillaman is an entrepreneurship expert at Oxford University and the founder of luxury leather goods company Neri Karra. She's studied these entrepreneurs and shares her findings, which offer lessons for anyone in the corporate world. Sillaman wrote the book Pioneers: Eight Principles of Business Longevity from Immigrant Entrepreneurs.…

1 The Conversations You Should Be Having with Your Manager 27:12
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As you advance in your career, you develop the skills to lead teams and manage direct reports. But no matter your role or seniority, you’ll always need to manage those above you and to develop the right relationships to progress. The secret to managing up, says Melody Wilding, is being strategic and thoughtful in several key kinds of conversations with your boss and boss’s boss—including finding alignment, setting boundaries, getting visibility for your work, and winning a promotion. She explains how the effort pays off both in future opportunities and your day-to-day satisfaction on the job. Wilding is an executive coach and the author of the book Managing Up: How to Get What You Need from the People in Charge.…

1 What All Leaders Can Learn from Taylor Swift 25:13
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Whether you're a fan of Taylor Swift or not, no one can deny her success as both a music star and businesswoman. Her career has been a masterclass in everything from customer connection to innovation, decision-making to digital adaption, offering lessons for people in any industry. HBR senior editor Kevin Evers investigated Swift's rise and evolution for his new book, There's Nothing Like This: The Strategic Genius of Taylor Swift, and found interesting patterns. He explains how she's kept audiences loyal, why her Eras tour was so successful, and the vision and "productive paranoia" that have kept her on top. Evers also wrote the HBR article "The Strategic Genius of Taylor Swift."…
Many organizational leaders believe remote work is here to stay. Others are requiring employees return to the workplace. But Prithriwaj “Raj” Choudhury, an associate professor at Harvard Business School, says it’s not a simple managerial choice between two options. He explains three main variations of hybrid work: quarterly, monthly, and weekly. And he shares three key challenges to remote work: isolation, communication, and socialization. And he breaks down the specific management practices necessary to make those hybrid arrangements succeed most effectively, adding that AI is making some of those practices easier and cheaper than ever. Choudhury’s new book is The World Is Your Office: How Work from Anywhere Boosts Talent, Productivity, and Innovation.…
Whether we’re interacting with colleagues, clients, friends, family members or strangers, conversations are the way most of us build — or break — relationships. And yet we don’t often think deeply about how to approach this type of casual communication. Alison Wood Brooks, associate professor at Harvard Business School, has studied what it takes to create a great conversation and offers research-backed tips for improving your skills. Brooks is the author of the book Talk: The Science of Conversation and the Art of Being Ourselves.…
Sales commissions act as a crucial lever to increase revenue and customers. But sometimes those incentives bring unintended consequences. New research identifies eight ways that salespeople across industries cheat or bend the rules to maximize their gain—often at the expense of the company's bottom line and customer loyalty. Huntsman School of Business professor Timothy Gardner and consultant Colin Wong explain these tactics, like sandbagging, falsifying data, and giving excessive discounts to close deals. The researchers also share how company leaders can audit, correct, and monitor an incentive program—and when they should let some practices slide to maintain productivity and motivation. Gardner and Wong are coauthors of the HBR article “How Salespeople Game the System.”…
What does it take to really energize people and motivate them toward a goal? Inspirational leadership might seem idiosyncratic and hard to quantify, but, according to Adam Galinsky, professor at Columbia Business School, it involves three key elements: having a vision, setting an example, and mentoring. His research shows this is true across industries and geographies, and he offers advice on how to improve in each area. He's author of the book Inspire: The Universal Path for Leading Yourself and Others as well as the HBR article “What Sets Inspirational Leaders Apart”.…
There are all kinds of productivity tools out there promising to help you make the most of your day. Some people swear by timeboxing: the method of reserving time on your calendar each day for each task you want to get done, and then truly focusing on that one thing at a time. The return on merging your to-do list with your calendar like this, says Marc Zao-Sanders, is higher productivity, better collaboration, and less distraction and anxiety. He explains how try to the method yourself and the how your team and organization benefit from it, not just you. Zao-Sanders is author of the book "Timeboxing: The Power of Doing One Thing at a Time."…
In an age of rapidly changing technology, it’s more important than ever for organizations to effectively support employee learning. Gianpiero Petriglieri, associate professor at INSEAD, has studied leaders who do this well and says they fall into three categories: custodians, challengers, or connectors. He explains which type of learning leader works best in which contexts and how all three approaches can help individuals and teams reach the next level. Petriglieri is author of the HBR article "Three Ways to Lead Learning."…
Despite all the ways that artificial intelligence promises to improve our lives, many consumers feel anxious and are averse to AI-powered products and services. For marketers and product managers, it’s vital to understand what is driving that resistance to adoption. Julian De Freitas is an assistant professor in the marketing unit at Harvard Business School. He has identified five main ways people see artificial intelligence negatively: that AI is opaque, emotionless, inflexible, autonomous, and not human enough. Through real-life cases and the latest research, he explains how companies can soothe anxieties and encourage consumer adoption. De Freitas the author of the HBR article "Why People Resist Embracing AI."…
Amid the backlash against diversity, equity, and inclusion (DEI) initiatives in the United States and elsewhere, leaders in both the public and private sectors are reevaluating their organizations' policies and goals. While many employers and employees still value and support DEI, a growing chorus argues that such programs run counter to meritocratic ideals. Iris Bohnet and Siri Chilazi of the Harvard Kennedy School think there's one principle everyone should be able to agree on -- fairness -- and argue for a data-driven approach to measuring it. They share their research on how to make workplace systems more fair and offer cases we can all learn from. They wrote the book Make Work Fair: Data-Driven Design for Real Results.…

1 What the EV Industry’s Challenges Reveal About Innovation and Regulation 26:24
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Many consumers are buying electric vehicles, thanks to sportscar-like performance, government incentives, and personal motivations to minimize climate change. But the EV industry overall has revved and sputtered in unpredictable ways and offers a case study in managing innovation, regulation, and competition. Mike Colias, deputy bureau chief at The Wall Street Journal, explains the complex landscape that incumbents such as GM and Ford and start-ups like Tesla find themselves in. Through stories of iconic industry executives and bold competitive moves, he shares insights that leaders in every industry can learn from. Colias wrote the new book Inevitable: Inside the Messy, Unstoppable Transition to Electric Vehicles.…
As organizations and workers face a new wave of technological change, Deborah Perry Piscione argues that we're at a pivot point where old models of employment will be replaced by entirely new ones. Get ready for GenAI-assisted, decentralized, sometimes autonomous workforces, and “jobs” that span gigs, companies, industries, geographies, and the metaverse. Piscione describes this new reality and how mindset shifts and upskilling can help us prepare. She's the coauthor, along with Josh Drean, of the book Employment is Dead: How Disruptive Technologies are Revolutionizing the Way We Work.…

1 To Fix Broken Work Systems, You Need to Reset 30:37
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If you've ever tried to change things at work, you know the headwinds you face. Teams and processes are often trapped in longstanding, ineffective patterns that are hard to budge. Dan Heath, senior fellow at Duke University’s Fuqua School of Business, explains proven techniques to reset. Those include making the problem visible, jolting incremental progress to start gaining traction, and motivating teams into a new direction. He shares real-life examples of how leaders and teams broke through seemingly intractable work situations. Heath is the author of the new book Reset: How to Change What’s Not Working.…
Our families, schools, and workplaces often train us to comply: taking on additional work when asked, agreeing with the group's consensus, and going along to get along with our bosses and colleagues. So, even when we're told to "think different" and "embrace conflict," we often hold ourselves back. But when individuals learn to say no more often, it can have huge benefits for their careers and organizations, says Dr. Sunita Sah. A psychologist and professor at Cornell's SC Johnson College of Business, she shares a research-backed framework for evaluating whether to comply or defy at work and offers advice on how to do both more effectively. Sah is author of the book Defy: The Power of No In a World That Demands Yes.…
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