#039 - Branding and Growing Craft Cannabis w/ Joyce Cenali

High Spirits

Experience the fusion of cannabis culture and community as AnnaRae and Ben engage with Joyce Cenali, COO of Sonoma Hills Farm and Big Rock, in a deep-rooted discussion on the nuances of California craft cannabis. We traverse Joyce's fascinating journey from growing for personal use, to deploying capital through Big Rock, and back to the fields of farming, uncovering the organic movement's influence on cannabis and the unique terroir that sets California apart. Unpacking the hustle of event season, we reveal how community ties and personal stories shape the industry, lending insight into the symbiotic relationship that exists between the growers, the land, and the consumers who cherish their craft.
Venture behind the scenes of cannabis cultivation with us, as we navigate the complexities of California's OCal program and how it's elevating standards for sun-grown, organic cannabis. As regulations evolve, we consider the future of cannabis branding in the wake of potential scheduling shifts and the delicate balance of cultivating both hemp and regulated cannabis. Our conversation opens up a world of possibilities, from the promise of full-spectrum hemp products to the agricultural innovations waiting on the horizon—each poised to redefine wellness and efficacy in the industry.
Finally, sip and savor the cross-pollination of cannabis with the hospitality realm, where chefs and creators push boundaries despite stringent regulations. We highlight successful partnerships that have birthed cannabis-infused culinary sensations, creating a ripple effect across high-end dining and community interaction. Amidst these culinary adventures, we also spotlight the Cannabis Media Council's mission to reshape the public narrative of cannabis, aiming for normalization and fair representation within mainstream media, and ultimately, the hope for a Super Bowl moment that celebrates the plant in all its glory. Join us on this explorative episode where agriculture meets branding, and community converges with the culinary arts.

--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.

THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

Chapters

1. California Craft Cannabis Branding & Farming (00:00:00)

2. Craft Cannabis and Organic Opportunities (00:13:29)

3. Exploring Perspectives on Hemp Cultivation (00:19:25)

4. Cannabis Integration in Hospitality Industry (00:30:25)

5. Cannabis Media Council (00:43:55)