#040 - Expansion Strategies for Cannabis and Hemp Brands w/ Colin Keeler of Kiva

High Spirits

Embark on a journey into the heart of cannabis brand expansion with us, Ben Larson and AnnaRae Grabstein, as we unravel the story of Kiva's bold foray beyond the Golden State. With the guidance of Colin Keeler from Kiva, we dissect the intricacies of spreading a rooted brand into new markets and the fresh challenges of the burgeoning hemp sector. Tune in and gain insight into the strategic partnerships and carefully curated product suites that have propelled Kiva's presence from California to the national stage, ensuring they remain a household name in an industry that's as varied as it is regulated.
Our conversation traverses the unpredictable terrain of the hemp marketplace, where rapid legislative changes and consumer preferences demand agility and foresight. Relive the moment Minnesota unexpectedly legalized hemp, revealing the impact of swift policy shifts on the industry. Discover how Kiva navigates these waters with a commitment to safety and consistency, setting a benchmark in child-resistant packaging and meticulous product testing. You'll be equipped with a deeper understanding of the complexities Kiva faces, from maintaining brand integrity to innovating within the confines of diverse state laws.
As we gaze into the crystal ball of cannabis and hemp's future, we illuminate the regions ripe for explosive growth, with a nod to the Northeast's untapped potential. Reflect on how the cutthroat California market has sharpened Kiva's edge for success in states like Massachusetts, New York, and the eagerly anticipated markets of New Jersey and Pennsylvania. We close our session with a note of gratitude and a call for shared wisdom, inviting you to stay engaged, enlightened, and elevated with High Spirits as we navigate the evergreen adventure of cannabis entrepreneurship.

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Your hosts are Ben Larson and AnnaRae Grabstein.
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Chapters

1. Cannabis Brand Expansion (00:00:00)

2. Strategic Expansion and Partner Selection (00:10:48)

3. Navigating the Hemp and Cannabis Market (00:23:19)

4. Navigating Complexities of Hemp Distribution (00:35:00)

5. State Markets and Future Predictions (00:43:38)

6. High Spirits (00:51:23)