Go offline with the Player FM app!
The use of customer and digital analytics to sustain business growth at Kingfisher with Sophie Duffy
Manage episode 328978018 series 2099149
In this episode, Jason Foster talks to Sophie Duffy, Head of Data and Analytics at the Kingfisher Group, an international home improvement conglomerate. They discuss how Kingfisher uses data and analytics to sustain business growth, enhance buyer experience with personalised solutions and tailor customer journeys online and in-store. Sophie also shares her brilliant journey in customer digital analytics, the importance of data teams and data management, and the skillset needed to ensure timely communication across the organisation.
173 episodes
The use of customer and digital analytics to sustain business growth at Kingfisher with Sophie Duffy
Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy
Manage episode 328978018 series 2099149
In this episode, Jason Foster talks to Sophie Duffy, Head of Data and Analytics at the Kingfisher Group, an international home improvement conglomerate. They discuss how Kingfisher uses data and analytics to sustain business growth, enhance buyer experience with personalised solutions and tailor customer journeys online and in-store. Sophie also shares her brilliant journey in customer digital analytics, the importance of data teams and data management, and the skillset needed to ensure timely communication across the organisation.
173 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.