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The use of customer and digital analytics to sustain business growth at Kingfisher with Sophie Duffy

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Manage episode 328978018 series 2099149
Content provided by Cynozure. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cynozure or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, Jason Foster talks to Sophie Duffy, Head of Data and Analytics at the Kingfisher Group, an international home improvement conglomerate. They discuss how Kingfisher uses data and analytics to sustain business growth, enhance buyer experience with personalised solutions and tailor customer journeys online and in-store. Sophie also shares her brilliant journey in customer digital analytics, the importance of data teams and data management, and the skillset needed to ensure timely communication across the organisation.

  continue reading

173 episodes

Artwork
iconShare
 
Manage episode 328978018 series 2099149
Content provided by Cynozure. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cynozure or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, Jason Foster talks to Sophie Duffy, Head of Data and Analytics at the Kingfisher Group, an international home improvement conglomerate. They discuss how Kingfisher uses data and analytics to sustain business growth, enhance buyer experience with personalised solutions and tailor customer journeys online and in-store. Sophie also shares her brilliant journey in customer digital analytics, the importance of data teams and data management, and the skillset needed to ensure timely communication across the organisation.

  continue reading

173 episodes

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