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Value of Data Science in Publishing with Marco Lau

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Manage episode 351631696 series 2099149
Content provided by Cynozure. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cynozure or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, Jason Foster talks to Marco Lau, Director of Data Science and Analytics at Penguin Random House, the international publishing business. They discuss how data science can help create value in the publishing industry and the use of data to predict market trends and make informed business decisions. Marco also talks about his background and role and explains how different teams at Penguin Random House collaborate to blend data science, art and traditional methods to drive business growth.

  continue reading

168 episodes

Artwork
iconShare
 
Manage episode 351631696 series 2099149
Content provided by Cynozure. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cynozure or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, Jason Foster talks to Marco Lau, Director of Data Science and Analytics at Penguin Random House, the international publishing business. They discuss how data science can help create value in the publishing industry and the use of data to predict market trends and make informed business decisions. Marco also talks about his background and role and explains how different teams at Penguin Random House collaborate to blend data science, art and traditional methods to drive business growth.

  continue reading

168 episodes

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