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Why Experience Brands Are Rethinking Loyalty
Manage episode 363367607 series 2821484
Content provided by VML. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by VML or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Episode 25: Why Experience Brands Are Rethinking Loyalty
On this episode of Human Centered, host Nick Brunker is joined by VMLY&R Managing Director, Adam Troyak to chat about why (and how) brands are rethinking their loyalty programs -- and how it's merging with CX in a meaningful, fundamental way. They discuss how the perception of value is evolving, why building a relationship is crucial and how leaders can bring the best of their organization together in service of their customers & guests.
- Host: Group Director, Experience Strategy, VMLY&R - Nick Brunker
- Guest: Managing Director, Experience Strategy, VMLY&R - Adam Troyak
We'd love to hear your feedback! Email the show: humancentered@vmlyr.com. To learn more about the CX practice at VMLY&R, visit vmlyr.com/cx
33 episodes
Share
Manage episode 363367607 series 2821484
Content provided by VML. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by VML or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Episode 25: Why Experience Brands Are Rethinking Loyalty
On this episode of Human Centered, host Nick Brunker is joined by VMLY&R Managing Director, Adam Troyak to chat about why (and how) brands are rethinking their loyalty programs -- and how it's merging with CX in a meaningful, fundamental way. They discuss how the perception of value is evolving, why building a relationship is crucial and how leaders can bring the best of their organization together in service of their customers & guests.
- Host: Group Director, Experience Strategy, VMLY&R - Nick Brunker
- Guest: Managing Director, Experience Strategy, VMLY&R - Adam Troyak
We'd love to hear your feedback! Email the show: humancentered@vmlyr.com. To learn more about the CX practice at VMLY&R, visit vmlyr.com/cx
33 episodes
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Similar to Human Centered
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continue reading
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