584: 5 Tricks to Filling Your High Converting Webinar (Pt 2 of 2)

I Love Mortgage Brokering

In this short 10-minute podcast series, Scott shares a tactic you can apply to your mortgage business today.

In this episode we will cover:

1. How to increase your email open rate and click rate by up to 50%;
2. A trick for getting more people to see your social media posts about your webinar; and
3. Why you should be inviting your past clients to webinars

If you have not already listened, check out Part 1 of this series.

-> 5 Tricks for Creating a High Converting Webinar

Check out a webinar I created on how we help mortgage brokers earn more through transparency, support and training.

-> Why BRX?

Follow me on Instagram

I Love Mortgage Brokering: www.ilovemortgagebrokering.com

Find out more about BRX Mortgage: www.whybrx.com

I Love Mortgage Brokering is brought to you by Finmo.

To learn more, visit: www.finmo.ca/ilmb

In this episode, I'm diving into the second part of our webinar series. Last time, we talked about how to create a high-converting webinar. Now, it's time to fill those seats. I'll be sharing my top five tricks to increase your open rates, get more visibility on social media, and why inviting past clients—even those you think won’t be interested—is a game-changer. If you've struggled with getting people to show up, this episode is packed with actionable tips to turn that around.

• How to utilize the “Resend” feature with a new subject line to double your open rates.
• Call clients and network personally to invite them to your webinar, boosting attendance and creating referral opportunities.
• Encouraging comments on social media posts instead of sharing direct links to drive engagement and improve algorithm visibility.
• Using tactics like adding webinar details to your email signature and inviting high-profile individuals to help promote your event.
• Partner with real estate agents and other professionals to use their lists for promoting your webinar and driving attendance.