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Automation Gone Wrong
Archived series ("Inactive feed" status)
When? This feed was archived on January 06, 2022 09:30 (). Last successful fetch was on October 21, 2021 08:04 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 279635658 series 2595095
Automations are an excellent way to accomplish marketing tasks and maintain communication with customers and clients. From drip campaigns through email to SMS text messaging to Zapier connections from one system to another, automations remove the need for all kinds of resources spent on redundant tasks.
But they’re not perfect. Especially if they’re broken. The question to ask yourself is, “Are my automations set up in a way that multiple people and troubleshoot them, know what to do, and help a customer regardless?” When people don’t have an overall picture of how automations, especially automated communications, work or say, they need to repeat information or request repeats of information from customers. Not ideal.
Listen in as JoyGenea and Michelle discuss how to avoid customer service issues caused by inattention to automations. And think about the right role for automations in your organization.
98 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on January 06, 2022 09:30 (). Last successful fetch was on October 21, 2021 08:04 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 279635658 series 2595095
Automations are an excellent way to accomplish marketing tasks and maintain communication with customers and clients. From drip campaigns through email to SMS text messaging to Zapier connections from one system to another, automations remove the need for all kinds of resources spent on redundant tasks.
But they’re not perfect. Especially if they’re broken. The question to ask yourself is, “Are my automations set up in a way that multiple people and troubleshoot them, know what to do, and help a customer regardless?” When people don’t have an overall picture of how automations, especially automated communications, work or say, they need to repeat information or request repeats of information from customers. Not ideal.
Listen in as JoyGenea and Michelle discuss how to avoid customer service issues caused by inattention to automations. And think about the right role for automations in your organization.
98 episodes
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