Cover Your Assets

If These Heels Could Talk

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3+ y ago 34:24

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Are your assets covered? That is, is your brand accurately trademarked? Is your web content copyright protected? How do you know?

JoyGenea and Michelle cover the wonderful world of Intellectual Property in this episode of “If These Heels Could Talk.” From their own experiences with trademark violations, cease and desist letters, and brand name confusion, Michelle and JoyGenea share in a conversation that every business owner should hear. Whether you’re the newbie on the block or the third generation owner, there’s something to learn about Intellectual Property. Hear from two marketing business owners who have been there and learn from our expensive experiences.

Cover Your Assets. It’s not hard. It’s not that expensive. And it can save your business.

98 episodes