A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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Content provided by Sky Cassidy and Sky Cassidy (CEO) of MountainTop Data. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sky Cassidy and Sky Cassidy (CEO) of MountainTop Data or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to If You Market
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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153#: Why Brand Doesn't Matter, With Paul Cowan
Manage episode 318292862 series 2301296
Content provided by Sky Cassidy and Sky Cassidy (CEO) of MountainTop Data. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sky Cassidy and Sky Cassidy (CEO) of MountainTop Data or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Are you wasting time and resources on "Brand"?
Brand is what happens when your busy doing other things. This week on the If You Market podcast we talk with Paul Cowan about Brand, and why it probably isn't something you should worry about. Paul believes most if not all companies should focus on providing a great customer experience and be obsessive about serving their customers. The brand will come naturally, as long as you have a good product and solve a problem you don't need a megaphone to tell people what they should think about you.
Paul Cowan is not your run-of-the-mill marketing guy. Over a 20+ year career, he’s held leadership positions at large corporations, then left them to launch startups from scratch. He’s marketed phones, food, booze, toys, and SaaS products and he’s created award-winning viral ad campaigns. Now as CMO of FreshBooks, he’s using his unique skill set to help over 30 million people save time billing, and collect billions of dollars.
Learn more about your ad choices. Visit megaphone.fm/adchoices
195 episodes
Share
Manage episode 318292862 series 2301296
Content provided by Sky Cassidy and Sky Cassidy (CEO) of MountainTop Data. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sky Cassidy and Sky Cassidy (CEO) of MountainTop Data or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Are you wasting time and resources on "Brand"?
Brand is what happens when your busy doing other things. This week on the If You Market podcast we talk with Paul Cowan about Brand, and why it probably isn't something you should worry about. Paul believes most if not all companies should focus on providing a great customer experience and be obsessive about serving their customers. The brand will come naturally, as long as you have a good product and solve a problem you don't need a megaphone to tell people what they should think about you.
Paul Cowan is not your run-of-the-mill marketing guy. Over a 20+ year career, he’s held leadership positions at large corporations, then left them to launch startups from scratch. He’s marketed phones, food, booze, toys, and SaaS products and he’s created award-winning viral ad campaigns. Now as CMO of FreshBooks, he’s using his unique skill set to help over 30 million people save time billing, and collect billions of dollars.
Learn more about your ad choices. Visit megaphone.fm/adchoices
195 episodes
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Similar to If You Market
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Pat Flynn from The Smart Passive Income Blog reveals all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog. Discover how you can create multiple passive income streams that work for you so that you can have the time and freedom to do what you love, whether it's traveling the world, or just living comfortably at home. Since 2008, he's been supporting his family with his many on ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Welcome to the Business Made Simple Podcast where we are obsessed with helping you become a better business owner by coaching you to build your business like an airplane. The cockpit is your leadership. The body is your management and operations. The right engine is your marketing. The left engine is your sales. The wings are your products and the fuel tanks are your cash flow. If you build the six parts of your business correctly it will fly far and fast.
…
continue reading
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