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165: FOCUSED Marketing, With Shawn Smajstrla

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Manage episode 333504467 series 2301296
Content provided by Sky Cassidy and Sky Cassidy (CEO) of MountainTop Data. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sky Cassidy and Sky Cassidy (CEO) of MountainTop Data or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

“Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” ~ John Wanamaker~

This week on the If You Market podcast we talk with Shawn Smajstrla about identifying the marketing you shouldn't be doing so you can focus on the marketing that best fits your needs and goals.

Shawn Smajstrla is a marketer who likes to consider himself more of a thinker and strategist. He has more than two decades of experience in content, including journalism, marketing, and communications.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

195 episodes

Artwork
iconShare
 
Manage episode 333504467 series 2301296
Content provided by Sky Cassidy and Sky Cassidy (CEO) of MountainTop Data. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sky Cassidy and Sky Cassidy (CEO) of MountainTop Data or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

“Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” ~ John Wanamaker~

This week on the If You Market podcast we talk with Shawn Smajstrla about identifying the marketing you shouldn't be doing so you can focus on the marketing that best fits your needs and goals.

Shawn Smajstrla is a marketer who likes to consider himself more of a thinker and strategist. He has more than two decades of experience in content, including journalism, marketing, and communications.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

195 episodes

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