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176#: Attribution is Dead, Long Live Attribution, with Steffen Hedebrandt
Manage episode 350565126 series 2301296
Would you like to know which half of your marketing budget is wasted?
This week on the If You Market podcast we talk with Steffen Hedebrandt about lead attribution and how you can assure your content is leading to revenue.
Steffen Hedebrandt is a subject matter expert in connecting marketing activities with revenue. He is data-driven and loves all parts of scaling the commercial side of a business.
Learn more about your ad choices. Visit megaphone.fm/adchoices
195 episodes
Manage episode 350565126 series 2301296
Would you like to know which half of your marketing budget is wasted?
This week on the If You Market podcast we talk with Steffen Hedebrandt about lead attribution and how you can assure your content is leading to revenue.
Steffen Hedebrandt is a subject matter expert in connecting marketing activities with revenue. He is data-driven and loves all parts of scaling the commercial side of a business.
Learn more about your ad choices. Visit megaphone.fm/adchoices
195 episodes
All episodes
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