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202#: Killer Buyer Personas, with Jim Kraus
Manage episode 405751173 series 2301296
On this episode of the If You Market podcast Jim Kraus talks with us about buyer personas and their ‘5 Rings of Insight’ process.
Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights.
Learn more about your ad choices. Visit megaphone.fm/adchoices
195 episodes
Manage episode 405751173 series 2301296
On this episode of the If You Market podcast Jim Kraus talks with us about buyer personas and their ‘5 Rings of Insight’ process.
Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights.
Learn more about your ad choices. Visit megaphone.fm/adchoices
195 episodes
All episodes
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