It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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#14: Why This Unique Marketing Philosophy Creates Loyal Customers (TetraScience)
Manage episode 178638439 series 1393299
Content provided by In The Know - A Customer Experience Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by In The Know - A Customer Experience Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How do you create loyal customers? In this episode, we sat down with Lindsey Christensen, (https://www.linkedin.com/in/lindseychristensen), the head of marketing at TetraScience (http://www.tetrascience.com) - the Mission Control for Research and Development teams. In today’s discussion we cover a handful of fascinating topics: - Why she prioritizes her customer's personal and professional goals. - How she is empowering customers. - What the Lab of the Future is - We also cover topics on ABM, TetraScience KPIs, and successful marketing strategies. How to spread the love: Share the podcast with your coworkers | Subscribe | Review us | Follow us on twitter: Dispatch (twitter.com/dispatch_me) and Todd(twitter.com/todd_stew) Music: www.bensound.com & www.jamendo.com
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28 episodes
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Manage episode 178638439 series 1393299
Content provided by In The Know - A Customer Experience Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by In The Know - A Customer Experience Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How do you create loyal customers? In this episode, we sat down with Lindsey Christensen, (https://www.linkedin.com/in/lindseychristensen), the head of marketing at TetraScience (http://www.tetrascience.com) - the Mission Control for Research and Development teams. In today’s discussion we cover a handful of fascinating topics: - Why she prioritizes her customer's personal and professional goals. - How she is empowering customers. - What the Lab of the Future is - We also cover topics on ABM, TetraScience KPIs, and successful marketing strategies. How to spread the love: Share the podcast with your coworkers | Subscribe | Review us | Follow us on twitter: Dispatch (twitter.com/dispatch_me) and Todd(twitter.com/todd_stew) Music: www.bensound.com & www.jamendo.com
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Similar to In The Know - A Dispatch Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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…
continue reading
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continue reading
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