It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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#23 How to Standardize Customer Experience as a Franchise
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Manage episode 192901366 series 1393299
Content provided by In The Know - A Customer Experience Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by In The Know - A Customer Experience Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Because of the complex franchise model, there is little to no visibility into the performance of the franchise network. From our research, many franchises face these same three challenges: - Inconsistent brand and customer experiences - Disparate technology solutions - A frequent disconnect between the franchisor, the franchisee, and the customer. However, every once in a while you find a franchise that has jumped these hurdles. In this episode, we sat down with Richard Sparacio, Melissa Homer, and Madeleine Park of MaidPro to learn how they were able to overcome this. Additional topics include: - Advice for scaling customer experience. - Metrics that affect the customer experience. - How to standardize customer experience in a complex franchise. - The technology behind great customer experiences.
…
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28 episodes
MP3•Episode home
Manage episode 192901366 series 1393299
Content provided by In The Know - A Customer Experience Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by In The Know - A Customer Experience Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Because of the complex franchise model, there is little to no visibility into the performance of the franchise network. From our research, many franchises face these same three challenges: - Inconsistent brand and customer experiences - Disparate technology solutions - A frequent disconnect between the franchisor, the franchisee, and the customer. However, every once in a while you find a franchise that has jumped these hurdles. In this episode, we sat down with Richard Sparacio, Melissa Homer, and Madeleine Park of MaidPro to learn how they were able to overcome this. Additional topics include: - Advice for scaling customer experience. - Metrics that affect the customer experience. - How to standardize customer experience in a complex franchise. - The technology behind great customer experiences.
…
continue reading
28 episodes
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