Ep 377 - Creating Irresistible Games Part 3: Game Changing Monetization Strategies

Indie Game Movement - The podcast about the business and marketing of indie games.

#Business #Marketing #Gamedevelopment #Gamemarketing #Indiegamemarketing #Video Games #Tech #RenGen Media #Andrew Pappas #Game Marketing Strategist #Lifestyle #Videogame

26:18

How do you know when it’s time to make your next big career move? With International Women’s Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parents—especially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why she’s focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avni’s In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…

about a year ago 49:47

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Welcome to the Indie Game Movement masterclass series! In this episode, we explore game-changing monetization strategies that balance revenue generation with player satisfaction. Our guest shares insights on innovative approaches, avoiding pitfalls, tracking trends, and refining models with player feedback. If you’re looking for sustainable revenue strategies that keep players happy, this episode is a must-listen. Want to get more from this episode and take further action? Learn more about the course Use code IGM for an exclusive discount! Please note: The podcast will receive compensation if you purchase the course using the link above. This means the podcast will earn a commission if you purchase the course through the link, at no additional cost to you. Episode Shownotes Link:

199 episodes

Indie Game Movement - The podcast about the business and marketing of indie games.

Ep 377 - Creating Irresistible Games Part 3: Game Changing Monetization Strategies

Indie Game Movement - The podcast about the business and marketing of indie games.

32 subscribers

published about a year ago

MP3•Episode home

199 episodes

#Business #Marketing #Gamedevelopment #Gamemarketing #Indiegamemarketing #Video Games #Tech #RenGen Media #Andrew Pappas #Game Marketing Strategist #Lifestyle #Videogame

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Indie Game Movement - The podcast about the business and marketing of indie games.

1
Ep 392 - Lessons from a Decade in Indie Dev with Leonard Stuart 52:11

6 days ago52:11

52:11

Developing an indie game is never a straight path as it's often a long road filled with challenges and unexpected twists. So today, we're goign to explore one person's journey in how they tackeled all sorts of obstacles and sucesses all while keeping momentum alive and fostering a dedicated community. Episode Shownotes Link:…

Indie Game Movement - The podcast about the business and marketing of indie games.

1
Ep 391 - How Indie Studios Can Build Transmedia Worlds with Christopher Mifsud 46:02

13 days ago46:02

46:02

Indie studios often focus solely on their game, but what if their world could extend beyond the screen? So in today's epsidoe, our guest shares his expertise on transmedia storytelling—how indie developers can expand their IP across multiple platforms like comics, books, and film to build stronger brands and deeper player engagement. Episode Shownotes Link:…

Indie Game Movement - The podcast about the business and marketing of indie games.

1
Ep 390 - How Game Music Shapes the Player Experience with Tyler Mire 48:25

20 days ago48:25

48:25

Game music isn’t just background noise—it’s a storytelling tool that enhances gameplay and player engagement. In this episode, composer and game designer Tyler Mire shares how he crafts soundtracks that complement battle mechanics, amplify emotional moments, and make indie games stand out. Episode Shownotes Link:…

Indie Game Movement - The podcast about the business and marketing of indie games.

1
Ep 389 - The Power of Branding in Game Development with Hilary Goldstein 1:00:26

27 days ago1:00:26

1:00:26

Great games don’t just happen—they’re built on strong branding that resonates with players. But how do you convince a development team that brand matters just as much as gameplay? In this episode, we're going to break down how branding impacts everything from marketing to player engagement, and how developers can integrate branding into their creative process without sacrificing their vision. Episode Shownotes Link:…

Indie Game Movement - The podcast about the business and marketing of indie games.

1
Ep 388 - Leveraging Resources and Validating Game Concepts with Neil Edwards 59:27

5 weeks ago59:27

59:27

Indie game development is a constant balancing act, espeicially when it comes to deciding where to invest our most important resources: time and money. So today, we'll explore the relationship we have with these resources, find creative ways to increase them and... how we should use them. But we don't stop there, as we'll discuss the role they play in how we validate concepts, going over everything from crowdfunding to one of the simplest and most effective ideas ever to validate a concept. And it requires very little time and money, and will save you a ton of both too. Episode Shownotes Link:…

Indie Game Movement - The podcast about the business and marketing of indie games.

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Ep 387 - How Listening to Players Drives Successful Games with Jakub Radkowski 55:11

6 weeks ago55:11

55:11

Great games are built on collaboration, but it's not just between developers and partners, but with players themselves. Between insights and feedback, there's lots we can learn from players as long as we keep an open mind and a clear vision. However, getting that information or learning how to leverage it can be difficult. So today, we're going to explore how one publisher uses player insights to help inform everything from creative decisions, communication strategies and other approaches to ensure that games get the results needed to resonate with their audience. Episode Shownotes Link:…

Indie Game Movement - The podcast about the business and marketing of indie games.

1
Ep 386 - Collaborative Approaches to Game Marketing with Kevin Chancey 51:17

7 weeks ago51:17

51:17

Collaboration can transform the way indie game developers approach marketing and commercialization. In this episode, we dive into how shared resources, collective networks, and creative hubs empower indie studios to amplify their efforts and stand out in a competitive market. Episode Shownotes Link:

Indie Game Movement - The podcast about the business and marketing of indie games.

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Ep 385 - Building Momentum For Your Studio Without Losing Purpose with Andrew Pappas 56:44

8 weeks ago56:44

56:44

Making meaningful progress requires more than resolutions—it starts with aligning your goals with your values for sustainable success. In this episode of Indie Game Movement, we dive into how to build momentum with clarity and purpose, sharing personal insights, actionable exercises, and real-world examples. Discover how to drive impactful results for your studio while avoiding burnout and staying true to your vision. Tune in and kick off the year with focus and efficiency! Episode Shownotes Link:…

Indie Game Movement - The podcast about the business and marketing of indie games.

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Ep 384 - Building Loyal Gaming Communities by Rewarding Players with Spencer Colvin 59:12

9 weeks ago59:12

59:12

In today’s crowded gaming landscape, keeping players engaged in new and different ways is tougher than ever, but it doesn’t mean there aren’t creative solutions. In this episode, we dive into innovative approaches to rewarding customer loyalty in games, uncovering what works and doesn’t in driving retention and creating memorable player experiences by crafting customer reward systems that deliver results. Episode Shownotes Link:…

Indie Game Movement - The podcast about the business and marketing of indie games.

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Ep 383 - Mastering Value Perception for Publishers and Players with Bobby Wertheim 1:06:54

10 weeks ago1:06:54

1:06:54

Standing out in the indie game market requires more than a great concept, it demands mastering value perception. In this episode, we reveal how developers can increase their game’s perceived value for publishers and players alike. So today, we’ll learn how key value drivers can be used to amplify pitches and inform price strategies for long-term revenue and player trust. Episode Shownotes Link:…

Indie Game Movement - The podcast about the business and marketing of indie games.

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Ep 382 - Standing Out and Optimizing Game Marketing with David Elahee 56:35

11 weeks ago56:35

56:35

Marketing indie games is an uphill battle, and not every marketing idea hits the mark where we would like it to. But through an open mind and some iteration, it's still very possible. So today, we're going on an iterative journey with our guest, and how they went about refining marketing approaches to determine what makes campaigns stand out in a crowded space. Episode Shownotes Link:…

Indie Game Movement - The podcast about the business and marketing of indie games.

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Ep 381 - Leadership is a Skill: Building Stronger Teams in the Games Industry with Andy Coley 1:00:42

12 weeks ago1:00:42

1:00:42

Behind every game is a team of talented individuals, that shapes the culture, productivity, and success of game studios. But sometimes, miscommunication or unresolved conflicts can derail even the best projects. In this episode, we explore actionable insights into people-centric leadership, covering communication strategies, effective feedback, and managing difficult conversations so all teams can thrive in this dynamic industry. Episode Shownotes Link:…

Indie Game Movement - The podcast about the business and marketing of indie games.

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Ep 380 - How to Pitch Your Game and Thrive at Industry Events with Patty Toledo 53:55

13 weeks ago53:55

53:55

Pitching a game isn’t just about the idea or talking to partners like publishers, it’s about the delivery, timing, and knowing your audience. And properly executing a pitch in any context can be a daunting challenge. So today, we're going to dig deep into strategies for creating an impactful pitch. Whether it's capturing the attention of someone casually inquiring about your game to maximizing your presence at gaming events, we'll discuss how to create compelling pitches that can form meaningful connections and leave a lasting impression. Episode Shownotes Link:…

Indie Game Movement - The podcast about the business and marketing of indie games.

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Ep 379 - Tackling the Mobile Game Market with Effective User Acquisition with Matej Lancaric 45:53

14 weeks ago45:53

45:53

The mobile game market has become more challenging than ever, with rising costs, increased competition, and ever-changing algorithms, with so much to tackle it can get pretty overwhelming. Thankfully, today we're going to dive deep into the current issues the market is facing to uncover secrets that can elevate user acquisition and increase momentum in one of the most challenging game markets out there. Episode Shownotes Link:…

Indie Game Movement - The podcast about the business and marketing of indie games.

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Ep 378 - Positioning Your Indie Studio for Lasting Success with Callum Underwood 53:49

15 weeks ago53:49