Ask Marc – Personas on journey maps

Innovating experiences with service design | Smaply podcast

Content provided by Smaply. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smaply or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

4y ago 30:00

MP3•Episode home

How to use multiple personas on one journey map to compare their experience? We also talk about stakeholder groups and learn how backstage activities and service blueprints are connected to personas.

Please find the video, transcript, screenshots and more resources on this episode on https://www.smaply.com/blog/ask-marc-personas-on-journey-maps

Overview

[03:28] How many personas are too many? Can you get too granular?

[06:15] What kind of persona is useful for developing a TV channel and how do you use personas in a media project?

[11:18] How can you use a journey map to best show how different personas meet or interact with each other?

[17:15] How do you work with complex maps where you have loads of stakeholders?

[21:22] Is there one-on-one mapping between personas and the organization stakeholders?

[23:50] When does it make sense to have multiple personas on one map, versus one journey map per persona?

[25:53] How do you rate the emotional side?

19 episodes

#MBA #Higher Education #Business #Podcasting Education #Marketing #Smaply #Service Design #Journey Map #Design Thinking #Customer Experience #User Experience #Employee Experience #Human Centered Design #Customer Journey #Innovation #Experience Design