The Importance of Using Data from Tech Vendors to Improve Dealership Operations with Don Erwin

InsideAuto Podcast

Don Erwin is the Director of Digital Marketing and Communication at Mtn View Auto. He started his career in the automotive industry in late 2001. He started in sales, and quickly moved up in the dealership, establishing a centralized BDC at Mtn View with 15 agents working leads and fielding incoming sales calls for 4 rooftops. In his current position, Don is responsible for all digital marketing and customer communication training for the auto group. Don is a proud grandparent to 8 grandchildren and is looking forward to his retirement in just 3 years.

In this episode…

Is your dealership using data and metrics provided by third-party vendors to improve your business?

If not, your dealership is wasting valuable resources and missing out on a massive opportunity for growth. The data brought in by third-party vendors can help dealerships understand where there is room for improvement in dealership operations - from holes in the sales funnel to missed opportunities for followup and beyond. Understanding your data and being willing to make changes based on what that data shows can transform your business by helping you bring in more revenue through smart, data-backed business decisions.

In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Don Erwin, Director of Digital Marketing and Communication at Mtn View Auto about how data - both first and third-party - have impacted his marketing strategy and his decision making processes. They also discuss how Don is utilizing new AI technologies like ChatGPT at his dealership and what the future holds for the automotive industry when it comes to EV adoption across the US.