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HOW TO CHANGE THE PERCEPTION OF VALUE
Manage episode 438973716 series 3007862
Content provided by Ian Robertson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ian Robertson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Can raising your prices actually lead to more sales? Join me on this solo journey as we explore the fascinating and counterintuitive strategy that suggests just that. Inspired by a memorable TED Talk and personal anecdotes, we dive into how higher prices can signal quality to consumers. From a KFC consultant's surprising advice to a personal story about a friend selling kittens, I reveal how avoiding mid-range pricing and aiming to be the most expensive option can transform your business. Drawing insights from the book "Influence: The Psychology of Persuasion," we uncover the psychological principles driving these astonishing results.
As we conclude, I emphasize the importance of your feedback and support in shaping the future of this podcast. Your engagement is crucial in making this podcast a success, and we are grateful for every listener who tunes in to learn how strategic pricing can elevate their business to new heights!
Check out our home inspection app at www.inspectortoolbelt.com
Need a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites
*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.
Chapters
1. Raising Prices for Business Success (00:00:00)
2. Podcast Wrap-Up and Call to Action (00:10:03)
133 episodes
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Manage episode 438973716 series 3007862
Content provided by Ian Robertson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ian Robertson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Can raising your prices actually lead to more sales? Join me on this solo journey as we explore the fascinating and counterintuitive strategy that suggests just that. Inspired by a memorable TED Talk and personal anecdotes, we dive into how higher prices can signal quality to consumers. From a KFC consultant's surprising advice to a personal story about a friend selling kittens, I reveal how avoiding mid-range pricing and aiming to be the most expensive option can transform your business. Drawing insights from the book "Influence: The Psychology of Persuasion," we uncover the psychological principles driving these astonishing results.
As we conclude, I emphasize the importance of your feedback and support in shaping the future of this podcast. Your engagement is crucial in making this podcast a success, and we are grateful for every listener who tunes in to learn how strategic pricing can elevate their business to new heights!
Check out our home inspection app at www.inspectortoolbelt.com
Need a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites
*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.
Chapters
1. Raising Prices for Business Success (00:00:00)
2. Podcast Wrap-Up and Call to Action (00:10:03)
133 episodes
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Similar to Inspector Toolbelt Talk
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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continue reading
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continue reading
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continue reading
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Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
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