Startup Funding Espresso – Product Usage Metrics

Investor Connect Podcast

Product Usage Metrics Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Metrics are a key tool in product management. In managing a product track these metrics: Customer acquisition -- track the performance of the product in acquiring new customers. This is often done broadly across all products but should be done by each product as well. Customer adoption -- track the performance of the product during the customer onboarding process. This is the conversion rate and demonstrates how well the product was designed for customer usage. Customer engagement -- track the performance of the product in how often the customer uses it. This could be daily, weekly, or monthly. Customer satisfaction -- track the performance of the product in generating happy customers. This tracks retention and churn rates and highlights areas for improvement. Revenue and profitability -- track the financial performance of the product. This includes both how much revenue it generates for the company as well as the profitability. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let’s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: Check out our other podcasts here: For Investors check out: For Startups check out: For eGuides check out: For upcoming Events, check out For Feedback please contact [e-mail] Please , share, and leave a review. Music courtesy of .