#277 Michael Campion - How to Master The Art of Persuasion

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Most people think they have a sales problem.
They don’t.
They have a communication problem.
The ability to speak clearly, move people, and drive action.
This will make or break your business.
Look at the best in the world:
Steve Jobs. Barack Obama. Tony Robbins.
They don’t just speak.
They move rooms.
They sell vision.
They sell ideas.
They sell outcomes.
If you can’t communicate clearly:
- You can’t sell.
- You can’t lead.
- You can’t scale.
I sat down with my public speaking coach and friend, Michael Campion, to break this down.
How to improve your communication.
How to become more persuasive.
How to grow your business through better language.
We put together a step-by-step guide for anyone who wants to dominate sales through better communication.
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(00:00) The Psychology of Selling and Influence
(03:18) Why Being Present is a Superpower in Communication
(05:35) Mastering Public Speaking and Persuasion
(09:00) Overcoming Fear and Building Confidence
(14:49) The Shift from External to Internal Motivation
(16:16) The Ethics of Persuasion in Sales & Marketing
(22:08) The Power of Storytelling in Business
(30:49) How to Structure a Sales Conversation That Converts
(38:52) Why Relationships Are the Key to Business Success
(43:43) Scaling a Business: The Brutal Reality
(46:38) The Infinite Game & Playing the Long-Term Business Strategy
(49:07) Who Are the Best Communicators Today?
(50:36) What Makes a Great Podcast Host?
(55:09) The Art of Short-Form Storytelling & Hooks
(57:51) The Psychology Behind ‘If I Can Do It, You Can Too’
(59:34) How to Build Credibility When You Have No Track Record
(01:02:46) The Power of Free Work and Providing Value Upfront
(01:12:25) How to Develop a Unique and Authentic Personal Brand
(01:22:04) Purpose vs. Profit: The Key to Long-Term Success
(01:30:06) The Science of Persuasion and Closing Deals Effectively

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Chapters

1. Communication in the Digital Age (00:00:00)

2. The Value of Observation and Active Listening (00:15:22)

3. Building Your Communication Skills Through Practice (00:43:12)

4. Using Persuasion Ethically and With Purpose (01:14:29)

5. Adapting Your Communication Style to Different Personalities (01:58:19)

6. Standing Out Through Authentic Communication (02:48:02)

7. Finding Your Unique Voice and Building Your Brand (03:52:16)

8. Practical Sales Communication Techniques (04:41:12)