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Episode 72 - Vivien Sharon - Launch Your Farm - Don’t Just Sell Luxury, Sell The Lifestyle!
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Don’t Just Sell Luxury, Sell The Lifestyle! – Vivien Sharon
http://www.LaunchYourFarm.com/Episode72
Welcome back to our 72nd episode of the Launch Your Farm Show where I interview Vivien Sharon with Sotheby’s International Realty Canada in Toronto.
Today Vivien shares how she went from selling her suburban home and moving into the city, to becoming one of the most recognizable agents in her exclusive Yorkville area.
Vivien has systematically built an amazing luxury brand with quite the following in her farm, and beyond, by focusing on lifestyle marketing and building impactful relationships in her farm. She combines this with her specialty niche of working with the “boomers” market, which has allowed her to really thrive.
In this episode Vivien and I talk about:
· Why she chose to focus her efforts on the luxury Yorkville market and how she’s become a recognized local “maven” for her community.
· Vivien shares how she built her lifestyle brand that allows her to do the things she enjoys in her community and how she builds relationships at the same time.
· What social media strategies she’s tried and what has worked best for her target market to attract both buyers AND sellers!
· A SUPER easy way to use local community interviews to establish credibility, create sharable content and to help educate consumers about her farm area.
· How she’s been using video and professional photography to create a large catalogue of content that she repurposes for her various marketing strategies.
· Plus a ton of other ideas that you can use to grow geographic farm!
Connect with Vivien on her website at www.VivienSharon.com
And on the following social channels:
www.facebook.com/YorkvilleLifestyle
www.instagram.com/yorkvillelifestyle
www.linkedin.com/in/viviensharon
www.youtube.com/user/yorkvillelifestyle
And download a copy of her book at www.VivienSharon.com/Book or search for her book on Amazon as well.
YOUR BEST BOOK – Check out Vivien’s favorite book at the moment.
“The One Thing” by Gary Keller
To get a copy you can order it here:
Canada – https://www.amazon.ca/dp/1885167776
USA - https://www.amazon.com/dp/1885167776
Be sure to like and subscribe to our Youtube Channel as well as check our website and other social channels.
Your Friend In Farming,
Ryan Smith
Launch Your Farm
Website - http://www.LaunchYourFarm.com
Facebook - http://www.Facebook.com/LaunchYourFarm
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