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(12) The Psychology of Persuasion - The Elaboration Likelihood Model
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Manage episode 174905207 series 1406576
Content provided by Eskil Burck. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eskil Burck or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Whether in advertising, in politics or in everyday conversation with acquaintances or friends: Persuasion is omnipresent.
Especially in advertising, persuasion attempts are rarely based on substantial arguments.
Instead, marketers often introduce (supposed) experts, celebrities or seducing
background music. Quite often even beautiful models are photoshopped and speaker voices are
made even more enjoyable by sound designers.
But are we really fooled by these superficial characteristics? And if so - under what circumstances?
The Elaboration Likelihood Model (ELM) by Petty and Cacioppo yields reliable predictions.
Keywords:
Persuasion - Influence - Manipulation - Psychology - nonverbal communication - Speaker - Voice - body language - mind - brain - music - social psychology - psychology of advertising - consumer psychology - mind control - marketing - ELM
Author: Eskil Burck
http://www.learningpsychology.net/
…
continue reading
Especially in advertising, persuasion attempts are rarely based on substantial arguments.
Instead, marketers often introduce (supposed) experts, celebrities or seducing
background music. Quite often even beautiful models are photoshopped and speaker voices are
made even more enjoyable by sound designers.
But are we really fooled by these superficial characteristics? And if so - under what circumstances?
The Elaboration Likelihood Model (ELM) by Petty and Cacioppo yields reliable predictions.
Keywords:
Persuasion - Influence - Manipulation - Psychology - nonverbal communication - Speaker - Voice - body language - mind - brain - music - social psychology - psychology of advertising - consumer psychology - mind control - marketing - ELM
Author: Eskil Burck
http://www.learningpsychology.net/
53 episodes
MP3•Episode home
Manage episode 174905207 series 1406576
Content provided by Eskil Burck. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eskil Burck or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Whether in advertising, in politics or in everyday conversation with acquaintances or friends: Persuasion is omnipresent.
Especially in advertising, persuasion attempts are rarely based on substantial arguments.
Instead, marketers often introduce (supposed) experts, celebrities or seducing
background music. Quite often even beautiful models are photoshopped and speaker voices are
made even more enjoyable by sound designers.
But are we really fooled by these superficial characteristics? And if so - under what circumstances?
The Elaboration Likelihood Model (ELM) by Petty and Cacioppo yields reliable predictions.
Keywords:
Persuasion - Influence - Manipulation - Psychology - nonverbal communication - Speaker - Voice - body language - mind - brain - music - social psychology - psychology of advertising - consumer psychology - mind control - marketing - ELM
Author: Eskil Burck
http://www.learningpsychology.net/
…
continue reading
Especially in advertising, persuasion attempts are rarely based on substantial arguments.
Instead, marketers often introduce (supposed) experts, celebrities or seducing
background music. Quite often even beautiful models are photoshopped and speaker voices are
made even more enjoyable by sound designers.
But are we really fooled by these superficial characteristics? And if so - under what circumstances?
The Elaboration Likelihood Model (ELM) by Petty and Cacioppo yields reliable predictions.
Keywords:
Persuasion - Influence - Manipulation - Psychology - nonverbal communication - Speaker - Voice - body language - mind - brain - music - social psychology - psychology of advertising - consumer psychology - mind control - marketing - ELM
Author: Eskil Burck
http://www.learningpsychology.net/
53 episodes
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