The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Lisa Fraley, Lisa Fraley (Attorney, Legal Coach, and Best Selling Author). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lisa Fraley, Lisa Fraley (Attorney, Legal Coach, and Best Selling Author) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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EP88: 2 Big Risks When Doing a Trademark Search
Manage episode 244760182 series 2104518
Content provided by Lisa Fraley, Lisa Fraley (Attorney, Legal Coach, and Best Selling Author). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lisa Fraley, Lisa Fraley (Attorney, Legal Coach, and Best Selling Author) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The first step to Trademarking your brand is to do a Trademark Search. The purpose of a Trademark Search is to identify potential conflicts with existing registered Trademarks so you can assess whether it’s wise to move forward with a Trademark Application. I recommend that you have an attorney help you with the Trademark Search, but clients often ask me, “What are the risks if I do a Trademark Search on my own?” In today’s episode, we’ll identify the 2 biggest risks to watch for when doing a Trademark Search on your own.
In this episode, Lisa shares:
- What a Trademark is and how it protects you
- The main benefit of Trademarking
- 2 big risks of doing a Trademark Search on your own
- What can happen if you rely solely on an “initial search” in the USPTO database
- Why what is “confusingly similar” to the USPTO might not be apparent to you
- Why I recommend having a lawyer experienced in Trademarking help you with a Trademark Search
- Why I believe having a Trademark is a “crown jewel” for a small business owner
Resources:Easy Legal Steps - download the first book chapter free!
Episode 7—What You Should Trademark
Episode 48 - 3 Reasons to Trademark
Episode 25 - How to Trademark in 2 Steps: The Search and the Application
Mentions:
U.S. Patent and Trademark Office
USPTO Trademark Database (TESS)
Oprah
99 episodes
Share
Manage episode 244760182 series 2104518
Content provided by Lisa Fraley, Lisa Fraley (Attorney, Legal Coach, and Best Selling Author). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lisa Fraley, Lisa Fraley (Attorney, Legal Coach, and Best Selling Author) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The first step to Trademarking your brand is to do a Trademark Search. The purpose of a Trademark Search is to identify potential conflicts with existing registered Trademarks so you can assess whether it’s wise to move forward with a Trademark Application. I recommend that you have an attorney help you with the Trademark Search, but clients often ask me, “What are the risks if I do a Trademark Search on my own?” In today’s episode, we’ll identify the 2 biggest risks to watch for when doing a Trademark Search on your own.
In this episode, Lisa shares:
- What a Trademark is and how it protects you
- The main benefit of Trademarking
- 2 big risks of doing a Trademark Search on your own
- What can happen if you rely solely on an “initial search” in the USPTO database
- Why what is “confusingly similar” to the USPTO might not be apparent to you
- Why I recommend having a lawyer experienced in Trademarking help you with a Trademark Search
- Why I believe having a Trademark is a “crown jewel” for a small business owner
Resources:Easy Legal Steps - download the first book chapter free!
Episode 7—What You Should Trademark
Episode 48 - 3 Reasons to Trademark
Episode 25 - How to Trademark in 2 Steps: The Search and the Application
Mentions:
U.S. Patent and Trademark Office
USPTO Trademark Database (TESS)
Oprah
99 episodes
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Similar to Legally Enlightened with Lisa Fraley
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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…
continue reading
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
…
continue reading
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continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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