The Power of Direct Marketing with Brian Kurtz

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By Leverage and Nick Sonnenberg. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Since starting his journey with Boardroom Inc. (then known as Boardroom Reports Inc.) in the 1980s, Brian Kurtz came a long way transitioning between physical and digital forms of direct marketing.

Brian Kurtz devoted his career to becoming not only the ultimate student of direct marketing but also to the principles that drive business relationships, many of which he gleaned from his mentor of all mentors, Martin (Marty) Edelston, and nowadays is known as one of the world-famous direct response marketers, selling over 2 billion newsletters and mails.

On this week’s episode, Nick dives into Brian's journey- as a direct marketer,- how the industry has changed over the years and also the importance of digital and physical direct marketing.

HIGHLIGHTS:

  • Find out how Brian got into the industry and how it changed over the years
  • What is a “magalogue” and “bookalogue”
  • Is marketing “cyclical” and what does it mean
  • Who does Brian look up to nowadays
  • Get an insight into Brain’s new book - “Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing”
  • FInd out about the importance of attraction, retention and conversion especially in monthly subscription marketing

RESOURCES

Brian’s Website: CLICK HERE

The Leverage Podcast is produced by Leverage. Leverage is an outsourcing and productivity platform for entrepreneurs and small business owners. We offer an in-house, collaborative team of over 300 specialized freelancers who are ready to help you complete your next project! Whether it’s your marketing, web design, social media, ebook, or something else entirely, we have someone with the right experience for the job. Visit getleverage.com to get started.

Host: Nick Sonnenberg - Follow on INC - LinkedIn

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