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#213 - Creating Super Fans with Scott Page
Manage episode 291426006 series 2920860
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Today my guest Scott Page and I will be discussing the idea of creating Super Fans and how it is the key to a scalable career as an artist, musician, entrepreneur and super brand.
Scott Page is a musician, technologist, and entrepreneur known for his saxophone and rhythm guitar work with Pink Floyd, Supertramp, and Toto. He is an adjunct professor at the University of Southern California's Thornton School of Music and is the CEO of Think:EXP, a Los Angeles-based media company focused on live immersive entertainment.
- Remember: Your goal is to start with 100 Super Fans. That is the first step to creating true brand loyalty and then scaling from there. This means, don’t get overwhelmed with the idea of success only stemming from having thousands or even millions of fans. Just start with a solid 100 as your first step.
- Research: Do you have a “Viral Coefficient" within your work? What can you add to your projects, campaigns, or social media posts in order to give your audience a reason to share pieces of you and your brand with their inner circle?
- Challenge: Who are your Super Fans or potential Super Fans? Take inventory on who is constantly liking your posts, sharing feedback, rating you 5 stars, and reacting to the things you put out into the universe. Then, connect with them on a deeper level. What are their interests? What is their mission? How can you collaborate to support one another?
http://www.victoriaruke.com
To learn more about Scott and his work: https://thinkexp.co/
Follow him on social media: @iamscottpage
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