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Perfect Together: One-to-One and New Media
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Content provided by Doris J. Gilman, Be Seen. Be Heard. Inc., Doris J. Gilman, and Be Seen. Be Heard. Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Doris J. Gilman, Be Seen. Be Heard. Inc., Doris J. Gilman, and Be Seen. Be Heard. Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This slideshow was presented at the 2007 New York Biotechnology Association Annual Meeting. Open the PDF and listen along to my comments for the slides on the podcast.
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Many life sciences businesses think their customer is a scientist, physician, or technician. This person may be the end user or inflluencer, but not the decision maker approving the dollars. Rather, the true audience may be a businessperson, manager, or executive, the CEO, COO, CFO, general manager or head of business development. For companies seeking a communications strategy leading to funding, alliances, and licensing, as well as those marketing to hospitals and health plans, a radical shift in perspective may be in order...
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