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Welcome to Lochhead on Marketing 2025! In this New Year’s episode, we reflect on the past year and look forward to 2025, with a focus on significant career trends and the impact of AI on the workforce.
With 60% of Americans considering job changes, the episode highlights the diminishing value of traditional knowledge work and the rise of “creative capitalists” who leverage AI for innovation. Our 2025 focus includes helping individuals identify their unique strengths, connect them to meaningful contributions, and achieve personal and financial fulfillment.
Join us in embracing these transformative opportunities for a legendary year ahead.
Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind.
Trends in Job Changes
Recent surveys reveal a striking trend: approximately 60% of Americans are contemplating job or career changes in 2025. This statistic, reported by Gallup and corroborated by a résumé templates survey, indicates a widespread desire for new opportunities. Specifically, 56% of individuals are looking to pursue new jobs, with 27% actively searching. This data suggests that more than half of the workforce is seeking meaningful transitions in their careers.
The New Reality of AI
As we navigate this new landscape, we must acknowledge the rapid advancement of artificial intelligence (AI). We are no longer in a future where AI is a distant concept; it is now a present reality. The workforce will be divided into two categories: those who thrive in this new environment and those who struggle to adapt.
For the past 70 years, the highest value work has been classified as “knowledge work,” a term coined by the renowned Peter Drucker. Knowledge workers acquire valuable information and apply it to produce results. However, in an AI-driven world, the value of existing knowledge is diminishing daily. Tools like ChatGPT and Google Gemini can provide insights and strategies that were once the exclusive domain of high-end knowledge workers.
The Rise of Creative Capitalists
In this evolving landscape, the new high-value role is that of the “creative capitalist.” These individuals are not just knowledge workers; they are innovators who generate new knowledge and ideas, leveraging AI to enhance their creativity and productivity. Those who can harness AI to create unique solutions and insights will find themselves at the forefront of success in 2025 and beyond.
Conversely, those who cling to traditional knowledge work without adapting to the changes brought about by AI may face significant challenges. The tech industry has already seen substantial layoffs, with around 200,000 job losses reported in 2024. This serves as a stark reminder of the need to evolve and embrace new ways of working.
To hear more about the new trends and what you need to adapt in this new year 2025, download and listen to this episode.
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!
212 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on March 26, 2025 20:55 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 458759531 series 2577047
Welcome to Lochhead on Marketing 2025! In this New Year’s episode, we reflect on the past year and look forward to 2025, with a focus on significant career trends and the impact of AI on the workforce.
With 60% of Americans considering job changes, the episode highlights the diminishing value of traditional knowledge work and the rise of “creative capitalists” who leverage AI for innovation. Our 2025 focus includes helping individuals identify their unique strengths, connect them to meaningful contributions, and achieve personal and financial fulfillment.
Join us in embracing these transformative opportunities for a legendary year ahead.
Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind.
Trends in Job Changes
Recent surveys reveal a striking trend: approximately 60% of Americans are contemplating job or career changes in 2025. This statistic, reported by Gallup and corroborated by a résumé templates survey, indicates a widespread desire for new opportunities. Specifically, 56% of individuals are looking to pursue new jobs, with 27% actively searching. This data suggests that more than half of the workforce is seeking meaningful transitions in their careers.
The New Reality of AI
As we navigate this new landscape, we must acknowledge the rapid advancement of artificial intelligence (AI). We are no longer in a future where AI is a distant concept; it is now a present reality. The workforce will be divided into two categories: those who thrive in this new environment and those who struggle to adapt.
For the past 70 years, the highest value work has been classified as “knowledge work,” a term coined by the renowned Peter Drucker. Knowledge workers acquire valuable information and apply it to produce results. However, in an AI-driven world, the value of existing knowledge is diminishing daily. Tools like ChatGPT and Google Gemini can provide insights and strategies that were once the exclusive domain of high-end knowledge workers.
The Rise of Creative Capitalists
In this evolving landscape, the new high-value role is that of the “creative capitalist.” These individuals are not just knowledge workers; they are innovators who generate new knowledge and ideas, leveraging AI to enhance their creativity and productivity. Those who can harness AI to create unique solutions and insights will find themselves at the forefront of success in 2025 and beyond.
Conversely, those who cling to traditional knowledge work without adapting to the changes brought about by AI may face significant challenges. The tech industry has already seen substantial layoffs, with around 200,000 job losses reported in 2024. This serves as a stark reminder of the need to evolve and embrace new ways of working.
To hear more about the new trends and what you need to adapt in this new year 2025, download and listen to this episode.
We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!
212 episodes
All episodes
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1 208 Clarity in Your Category POV with Katrina Kirsch | Pirate Jam 48:34

1 207 Write Your Way to Market Leadership: Fernando Labastida on How Writing a Book Shapes New Markets 1:05:08


1 205 The Category Makes the Brand: Unpacking Brand Hierarchy in Category Design | Pirates Perspective 32:27

1 204 Apple’s Strategic Mastery: Unpacking the Category of Personal Intelligence | Pirates Perspective 27:03



1 201 Category Creation: How To Dam The Demand 11:42

1 200 Thinking About Thinking Is The Most Important Kind Of Thinking 17:26

1 199 What Apple’s $110 Billion Stock Buy-Back Means For The Category Queen | Pirates Perspective 18:55

1 198 Complexity Is The Enemy of Revenue: Why It’s Time to Shave The Marketing Dog 14:06

1 197 Tesla Cybertruck: A Masterclass in Lightning Strike Marketing with Eddie Yoon 6:42

1 196 Marketing The Problem, Not Your Solution 18:09

1 195 From Category Contenders to Category Kings with Al Ramadan 1:31:17
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