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The Secret Strategy Disney Uses to Create Fans
Manage episode 410504054 series 3272603
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Episode 001: An introduction to the show Making the Fan w/ David Millay.
A show where we explore how brands turn casual customers into faithful fans, and employees into evangelists.
David shares his experience going through Traditions, Disney's 8-hour, new employee onboarding course, and unpacks how Disney uses Traditions to create emotional connections with employees.
This episode serves as a preview of future episodes, discussing who the show is for and the problem it seeks to solve. Helping culturally curious marketers and operators turn casual customers into faithful fans.
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