Becoming Someone Else: Personas, Alter Egos, Masquerades, and Playing the Fool

Manipulation Games: Psychology & Marketing

#Society #Business #Marketing #Envoice Media #Psychology #Persuasion #Strategy #Storytelling #Influence #Growth #Communication #Brand #Consumer Behavior #Mind Hack #Emotional Resonance

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

about a year ago 1:30:41

MP3•Episode home

Episode Highlights:

1. Ego Protection & Freedom from Being Yourself

- Historical Significance of Masks: Explore how masks have been used throughout history, from the Venetian Carnival to ancient Roman festivals, to provide anonymity and flatten social hierarchies.
- The Concept of the Shadow Self: Dive into Jungian psychology and understand how acknowledging and embracing your hidden side can lead to personal growth.
- Authenticity Through Role Play: Learn why adopting a persona can free you from societal constraints and allow you to express your true self without fear or shame.

2. Performance Enhancement Through Alter Egos

- Athletes & Alter Egos: Hear about how sports legends like Kobe Bryant ("Black Mamba") and Beyoncé ("Sasha Fierce") used alter egos to enhance their performance and separate their professional and personal lives.
- Enclothed Cognition: Discover the science behind how wearing certain clothing can influence your cognition and behavior, boosting confidence and performance.
- Practical Applications: Get tips on how you can create and use your own persona or alter ego to overcome self-doubt and achieve your goals.

3. Wrapping the Message & Playing the Fool

- The Archetype of the Fool: Understand how playing the fool can be a powerful tool in conveying truth and wisdom, as seen in literature and modern media.
- Humor & Messaging: Learn how humor and exaggerated characters can make messages more impactful and digestible, citing examples from marketing and entertainment.
- Authentic Communication: Find out how adopting a persona can help you communicate more effectively and authentically with others.

Why You Should Listen:
- Break Psychological Barriers: If you've ever felt held back by self-imposed limitations, this episode offers actionable insights into overcoming those barriers.
- Enhance Your Performance: Whether in sports, arts, or business, learn how adopting an alter ego can elevate your performance to new heights.
- Improve Communication Skills: Gain strategies on how to make your message more compelling and engaging through personas.

Join the Conversation:
Have you ever used a persona or alter ego to navigate through life's challenges? Share your experiences and thoughts in the comments below!

Don't forget to like, subscribe, and hit the notification bell to stay updated on future episodes of the Manipulation Games: Psychology & Marketing podcast with Gene and Darren. If you found this episode valuable, please share it with friends and colleagues who might benefit from it.

00:00 Intro
01:12 About Personas
02:29 Exploring the Concept of Authenticity
05:24 The Shadow Self and Role Play
10:17 Ego Protection and Performance Enhancement
14:11 The History and Symbolism of Masks
33:39 The Alter Ego Effect in Sports
41:08 Marilyn Monroe: A Case Study in Personas
46:45 The Role of Personas in Acting and Music
49:53 The Power of Persona in Music
50:26 Ego Protection and Exaggerated Versions of Self
56:38 Enclothed Cognition: The Science of Performance Enhancement
01:03:09 The Role of Symbols and Totems
01:13:27 The Fool: Communicating Through Exaggerated Characters
01:28:02 Wrapping Up: Embracing Alter Egos

22 episodes

Manipulation Games: Psychology & Marketing

Becoming Someone Else: Personas, Alter Egos, Masquerades, and Playing the Fool

Manipulation Games: Psychology & Marketing

published about a year ago

MP3•Episode home

Episode Highlights:

1. Ego Protection & Freedom from Being Yourself

2. Performance Enhancement Through Alter Egos

3. Wrapping the Message & Playing the Fool

Join the Conversation:
Have you ever used a persona or alter ego to navigate through life's challenges? Share your experiences and thoughts in the comments below!

22 episodes

#Society #Business #Marketing #Envoice Media #Psychology #Persuasion #Strategy #Storytelling #Influence #Growth #Communication #Brand #Consumer Behavior #Mind Hack #Emotional Resonance

All episodes

Manipulation Games: Psychology & Marketing

1
Exploring The 48 Laws of Power: Ethical Power Strategies for Personal Growth 1:28:11

13 days ago1:28:11

1:28:11

We dive into the timeless masterpiece 'The 48 Laws of Power' by Robert Greene. We welcome our guest Spike, our marketing boss in which we have a conversation about power. The discussion kicks off by questioning the ethics of growing one's power, ultimately concluding that striving for power is not only ethical but necessary for personal and communal fulfillment. Joined by Spike, a seasoned entrepreneur, we explore three meta strategies for accruing power based on Greene's book: defense, maintenance through image control, and seizing power. We recount personal anecdotes and historical examples to highlight the importance of perceiving power as both responsibility and service. As we navigate through the intricacies of social traps, practical pessimism, and the art of reputation management, we offer actionable insights and practical advice on how to ethically increase your influence and be respected in today’s world. Tune in for an engaging conversation filled with thought-provoking ideas and real-world applications of 'The 48 Laws of Power.' Don't forget to like and subscribe for more episodes on psychology and irrational influence. 00:00 Introduction 00:39 Grow Your Power 03:32 Who Needs Power and Meta Strategies 17:05 The Role of Defense in Power 32:56 Practical Pessimism and Calculated Risks 46:17 Psychopaths in Business 49:49 The Power of Image and Reputation 53:03 Blending In vs. Standing Out 58:14 Creating a Persona 01:12:46 Power as Responsibility 01:21:44 Power as Service 01:26:49 Summary and Conclusion #48LawsOfPower #RobertGreene…

Manipulation Games: Psychology & Marketing

1
Privacy Threats Facing Americans & Why TikTok Should Be Banned w/ Andrew Bloom 1:56:04

7 weeks ago1:56:04

1:56:04

We discuss the complexities of data privacy, identity, and digital security on Manipulation Games: Psychology & Marketing podcast with special guest Andrew Bloom. Starting with a true story about a cybersecurity breach at the U.S. Treasury Department on December 8th, 2024, we explore the far-reaching effects of cyber-attacks, including the breach of 22 million identities. Join Darren, Gene, and Andrew Bloom, as we unpack the three categories of personal information, sensitive information, and health information that we willingly or unknowingly share every day. From common identifiers like names and addresses to more intricate ones like biometric data and genetic code, we discuss how these can be exploited for nefarious purposes. We also touch on the controversial subject of TikTok and its implications for national security, highlighting the potential dangers of a powerful identity graph in the hands of a foreign adversary. This episode is a must-watch for anyone concerned about privacy in the digital age. We talk through various info cards that illustrate the ease of data inference and the real-time demonstration of how much big tech companies knows about you! Timestamps: 00:00 A Cybersecurity Breach Unfolds 02:52 Welcome to Manipulation Games with Andrew Bloom 03:38 The Importance of Privacy 06:53 Defining Privacy 09:26 Understanding Personal Information 11:53 Exploring Personal Identifiers 21:49 The Impact of Age and Gender in Marketing 37:20 Sensitive Personal Information (SPI) 37:42 The Flaws of Social Security Numbers 41:21 Driver's License Numbers and Surveillance 42:28 Bank Account and Credit Card Security 44:31 Criminal History and Its Implications 48:40 The Sensitivity of GPS Location Data 52:57 Health Information and Privacy Concerns 58:08 Biometric Data and Genetic Code 01:04:06 Understanding Pseudonymous Identifiers 01:10:07 Methods of Re-identification 01:13:53 Case Study: Mark Robinson's Private Re-Identification 01:20:28 The Power of Identity Graphs 01:28:01 The TikTok Controversy 01:43:04 The Privacy Paradox and Future Implications 01:55:12 Conclusion and Final Thoughts…

Manipulation Games: Psychology & Marketing

1
Crafting Luxury: The Secrets of Luxury Branding Through the Alchemy of Craftsmanship, Mythology, & Status 2:07:01

11 weeks ago2:07:01

2:07:01

Want to start your own luxury brand? You've come to the right podcast episode! We unravel the art and science of luxury branding by breaking it down into three essential ingredients: Craftsmanship, Mythology, and Status. Through stories, insights, and discussion, we explore how these elements work together to transform everyday products into symbols of aspiration, power, and exclusivity. We cover the three ingredient of luxury branding: Craftsmanship : The magic of timeless luxury items, from Hermès bags made by a single artisan to the meticulous double-stitching that elevates the ordinary into the extraordinary. Mythology : How brands like Chanel and Gucci weave powerful narratives to enchant their customers, from legendary fashion shows to the mystique of creators like Tom Ford and Karl Lagerfeld. Status : Why luxury brands become coveted status symbols, including the psychology behind handbags, the allure of exotic materials, and how brands signal exclusivity. We dive into the psychology of luxury, the spectacle of marketing, and even the parallels between luxury brands and religion. Some Topics Covered: The role of handmade excellence in luxury, from artisan-crafted bags to the double-stitched perfection of designer goods. The psychology behind status symbols, including the neuroscience of how labels and logos enhance our pleasure. The spectacle of fashion shows and how brands create buzz. The surprising parallels between luxury brands and religion, from sacred spaces to the promise of transformation. Join hosts Gene and Darren with special guest Maryna, a fashion photographer, joins the discussion about creating buzz, telling visual stories, and capturing the allure of luxury brands. Discover how luxury brands turn 'lead into gold' and learn valuable strategies for anyone looking to step into the world of high-end marketing! Timestamps: 00:00 Intro: The Mysterious Tova Perfume Launch 04:40 Welcome to Manipulation Games 05:33 The Alchemy of Luxury Brands 08:08 The Magical Spell of Luxury 12:00 Three Ingredients of Luxury Branding 13:39 Craftsmanship: The Human Touch 23:07 Craftsmanship: Everyday Carry 26:51 Craftsmanship: Moving Top Down 33:53 Craftsmanship: The Chanel Pyramid 37:19 Craftsmanship: The Loss of Craftsmanship 42:53 Craftsmanship: The Taste for the Exotic 49:04 Mythology: Fashion Shows 59:45 Mythology: Advertising vs Press Coverage 01:02:24 Mythology: Saving a Brand - The Tom Ford Strategy 01:04:50 Mythology: The Need For Speed 01:08:26 Mythology: The Neuroscience of Handbags 01:11:06 Mythology: Luxury Worship 01:14:16 Mythology: You Don't Need To Be Old 01:19:02 Mythology: The Vampirism of Luxury Houses 01:24:32 Mythology: Call to Adventure 01:27:54 Mythology: Cover Up Your Dark Past 01:31:35 Mythology: The Hollywood Connection 01:36:08 Status: Luxury as Conformity 01:38:47 Status: Originality is an Aristocratic Privilege 01:40:44 Status: Breaking Economics 101 - Veblen Good 01:44:15 Status: High Status & Detachment 01:47:54 Status: The Game Theory of Status Signaling 01:52:45 Status: Target Customers Make the Brand 01:54:53 Status: Danger of False Status Claims 01:57:58 Status: Status Anxiety 02:01:06 Status: Clothes Make the Man 02:03:31 Status: Banning Customers 02:06:08 Conclusion Thank you for listening to Manipulation Games: Psychology & Marketing podcast! #LuxuryBranding #BrandMarketing #MarketingPodcast…

Manipulation Games: Psychology & Marketing

1
Augustus Caesar PR Masterclass: Marketing Psychology Lessons from Ancient Rome, "The Boy" Emperor 1:10:05

13 weeks ago1:10:05

1:10:05

Lets discuss the marketing psychology behind Augustus, Rome's first emperor, in this episode of Manipulation Games: Psychology & Marketing. Gene and Darren, joined by Dr. Ian Silva, a PhD in Classics from Princeton, explore Augustus’ rise to power and his revolutionary use of branding, propaganda, and public perception to shape history. From his unexpected rise to power after the assassination of Julius Caesar in 44 BC, to his masterful use of PR and symbolism to shape public perception, we explore how the young Augustus navigated the turbulent political landscape of ancient Rome. Discover how Augustus leveraged events, imagery, and clever branding to position himself as a revered leader and how these ancient lessons remain relevant today. Learn how Augustus transformed from an unassuming 18-year-old into the ruler of an empire, using: - Symbolism and storytelling to create his “divine” image - Strategic partnerships with poets like Virgil to craft narratives - Spectacle and public events to win the hearts of the people - Messaging, audience targeting, and brand building Through parallels with modern marketing and politics, this episode highlights how ancient techniques continue to influence today's strategies. Whether you're a history buff or an aspiring marketer or influencer, you'll uncover insights from one of history’s greatest manipulators of public perception and personal branding. Timestamps: 00:00 The Assassination of Julius Caesar 01:30 Introduction to the Podcast 01:58 Augustus: The Rise of a Leader 06:21 The Political Landscape of Rome 22:12 The Alliance and the Triumvirate 24:22 Mark Antony and Cleopatra 31:44 Augustus' Propaganda Techniques 34:25 The Role of Poets in Roman Politics 40:11 Modern Parallels: Rewriting History 42:23 Augustus' Military Strategy and Leadership 44:43 Caesar vs. Augustus: Leadership Styles 48:26 The Power of Names and Symbols 55:41 Augustus' Legacy and the Importance of Symbolism 58:43 The Capricorn Symbol and Augustus' Mausoleum 01:05:52 The Timelessness of Effective Branding 01:08:57 Conclusion 🛎️ Don't forget to follow our channel and podcast for more in-depth explorations into the psychology and marketing strategies that influence our world. #Augustus #MarketingPsychology #RomanHistory #Psychology #MarketingStrategies #AncientRomanHistory…

Manipulation Games: Psychology & Marketing

1
Starting a Cult: The Psychological Tactics High Control Groups Use To Terminate Thought 2:13:59

18 weeks ago2:13:59

2:13:59

We explore cults and the thought terminating tactics they use to manipulate and control those trapped within them. You'll learn about red flags to look out for, and how to draw the line between a dangerous cult tactics or cultish behavior. You'll also learn to answer the simple question, "Are you in a cult?" by outlining the cult tactics that cause harmful behavior. We begin with the true story of Ron Jones' 1967 experiment at Cubberley High School in Palo Alto, which illustrated how easily people can fall into high-control group dynamics. We break down key concepts like 'thought-terminating cliches' that nullify critical thinking, and 'loaded language' that redefines familiar terms to control perception. The podcast also touches on the psychological needs cults meet, such as the need for certainty and transcendent experiences, making them dangerously compelling. We also dissect how cults exert control over individuals, utilizing tactics such as love bombing and the manipulation of language. We explore the psychological allure of cults, such as the certainty they offer and the transcendent experiences they provide. Key examples, from the Jonestown Massacre to modern-day fitness cults and multi-level marketing (MLM) companies illustrate these techniques in action. The episode serves as both an educational tool and a cautionary tale, stressing the importance of critical thinking and awareness to avoid falling prey to manipulation. From historical case studies like Jim Jones and the Manson Family to modern examples like NXIVM and commercial entities borrowing cult-like tactics, this episode uncovers the myriad of ways high-control groups maintain their grip on followers. Through personal anecdotes and research, we aim to equip listeners with the knowledge to recognize and resist manipulative influences. Whether you're interested in psychology, history, or marketing, this episode offers valuable insights into the dark art of manipulation. Join Darren and Gene as we unravel the mechanics behind one of the most terrifying facets of human psychology on Manipulation Games: Psychology and Marketing podcast! Timestamps 00:00 The Third Wave Experiment: A Chilling Lesson 03:11 Introduction to Cult Psychology 04:30 Psychological Tactics of Cults 08:10 The Milgram Experiment: Obedience to Authority 10:48 Prevalence of Cults in Modern Society 26:23 Defining and Identifying Cults 44:14 Appeal of Cults and Red Flags 45:55 Scientology and the Internet's Impact 47:45 NXIVM: From Success Courses to Scandal 48:56 The Power of Indoctrination 52:28 The Role of Certainty and Transcendent Experiences 01:01:38 The Importance of Critical Thinking 01:13:12 The Allure of Transcendent Experiences 01:24:48 Physical and Mental Transcendence 01:30:57 The Power of Hypnosis and Suggestibility 01:32:54 The Desire to Believe in the Supernatural 01:34:19 Transcendent Experiences and Cult-Like Therapy 01:37:50 The Appeal and Control Tactics of Cults 01:56:18 The Role of Language in Cults 02:08:36 Recognizing Cultish Behavior in Everyday Life 02:13:11 Conclusion and Final Thoughts…

Manipulation Games: Psychology & Marketing

1
Unlocking Charisma: How Power and Warmth Can Develop Irrational Influence Through Emotional Resonance 2:00:06

23 weeks ago2:00:06

2:00:06

We discuss the psychology of charisma on the topic of "Becoming Magnetic" We break down the enigmatic qualities that make some people irresistibly charismatic and others struggle to connect, despite being equally capable or talented. Emotional Resonance & Charisma, the art of influence isn't always logical! If you've ever wondered why certain individuals naturally attract attention and admiration—be it in relationships, business, or leadership—this episode is for you. Gene explains how charisma operates on an emotional, rather than logical, level, and compares it to learning to play a musical instrument. Discover the hidden dynamics of power, warmth, and presence, and learn how you can develop these traits to elevate your personal and professional life. Topics Covered: What is charisma, and why it matters in career, dating, sales, and leadership. The science behind charisma as "irrational influence" and how it shapes our perceptions. How psychological research reveals the factors contributing to charisma. The role of emotional resonance and communication, likened to a musical instrument. Practical strategies to develop both stage charisma and personal charisma. Insights from FBI hostage negotiation techniques that can help foster personal charisma in everyday interactions. Key Takeaways: Charisma can be learned: It’s not an innate gift but a skill you can practice, like playing the chords of a guitar. Cocky-Funny: A formula that combines fun and arrogance to create magnetic energy. Presence & Warmth: The foundation of personal charisma is making others feel heard and understood. Emotional Contagion: The secret behind resonant leadership and how it boosts team performance. Tactical Empathy: Techniques from hostage negotiation that translate into better personal interactions. If you’ve ever felt overshadowed or overlooked, this episode will empower you to unlock the secrets of charisma and use it to transform your social interactions, leadership potential, and personal confidence. 00:00 Intro 04:40 The Recipe for Charisma 06:18 Charisma as a Learnable Skill & Musical Metaphor 17:08 The Hidden Forces of Charisma 24:19 MIT Media Lab Research 28:55 Factor Analysis of Charisma 35:27 The Halo Effect and Charismatic Leaders 37:17 Story of Gabriele D'Annunzio 41:15 Seminar Industry, Dark Side of Charisma 44:03 Marketing Lessons from Eben Pagan 46:10 The Concept of 'Cocky Funny' 49:31 Balancing Power and Warmth 55:27 Different Forms of Power 01:06:40 Emotional Contagion and Stage Charisma 01:15:58 The Role of Emotional Intelligence in Leadership 01:20:08 Setting the Mood: The Leader's Role 01:24:51 Resonant Leadership: Internal State Management 01:28:47 Developing Charisma: Practice Makes Perfect 01:44:34 FBI Hostage Negotiation Techniques 01:59:00 Conclusion…

Manipulation Games: Psychology & Marketing

1
Becoming Someone Else: Personas, Alter Egos, Masquerades, and Playing the Fool 1:30:41

26 weeks ago1:30:41

1:30:41

We dig deep into the transformative power of personas, masks, and alter egos. Discover how becoming someone else can actually lead you to your most authentic self and help you break through psychological barriers holding you back. Episode Highlights: 1. Ego Protection & Freedom from Being Yourself - Historical Significance of Masks: Explore how masks have been used throughout history, from the Venetian Carnival to ancient Roman festivals, to provide anonymity and flatten social hierarchies. - The Concept of the Shadow Self: Dive into Jungian psychology and understand how acknowledging and embracing your hidden side can lead to personal growth. - Authenticity Through Role Play: Learn why adopting a persona can free you from societal constraints and allow you to express your true self without fear or shame. 2. Performance Enhancement Through Alter Egos - Athletes & Alter Egos: Hear about how sports legends like Kobe Bryant ("Black Mamba") and Beyoncé ("Sasha Fierce") used alter egos to enhance their performance and separate their professional and personal lives. - Enclothed Cognition: Discover the science behind how wearing certain clothing can influence your cognition and behavior, boosting confidence and performance. - Practical Applications: Get tips on how you can create and use your own persona or alter ego to overcome self-doubt and achieve your goals. 3. Wrapping the Message & Playing the Fool - The Archetype of the Fool: Understand how playing the fool can be a powerful tool in conveying truth and wisdom, as seen in literature and modern media. - Humor & Messaging: Learn how humor and exaggerated characters can make messages more impactful and digestible, citing examples from marketing and entertainment. - Authentic Communication: Find out how adopting a persona can help you communicate more effectively and authentically with others. Why You Should Listen: - Break Psychological Barriers: If you've ever felt held back by self-imposed limitations, this episode offers actionable insights into overcoming those barriers. - Enhance Your Performance: Whether in sports, arts, or business, learn how adopting an alter ego can elevate your performance to new heights. - Improve Communication Skills: Gain strategies on how to make your message more compelling and engaging through personas. Join the Conversation: Have you ever used a persona or alter ego to navigate through life's challenges? Share your experiences and thoughts in the comments below! Don't forget to like, subscribe, and hit the notification bell to stay updated on future episodes of the Manipulation Games: Psychology & Marketing podcast with Gene and Darren. If you found this episode valuable, please share it with friends and colleagues who might benefit from it. 00:00 Intro 01:12 About Personas 02:29 Exploring the Concept of Authenticity 05:24 The Shadow Self and Role Play 10:17 Ego Protection and Performance Enhancement 14:11 The History and Symbolism of Masks 33:39 The Alter Ego Effect in Sports 41:08 Marilyn Monroe: A Case Study in Personas 46:45 The Role of Personas in Acting and Music 49:53 The Power of Persona in Music 50:26 Ego Protection and Exaggerated Versions of Self 56:38 Enclothed Cognition: The Science of Performance Enhancement 01:03:09 The Role of Symbols and Totems 01:13:27 The Fool: Communicating Through Exaggerated Characters 01:28:02 Wrapping Up: Embracing Alter Egos…

Manipulation Games: Psychology & Marketing

1
Unlocking Hypnosis: Influence and Marketing Techniques Using the Power of Descriptive Language 1:02:07

31 weeks ago1:02:07

1:02:07

Gene and Darren explore the real-world impact of hypnosis, explaining how it works and how it's used in both therapy and marketing. We look into the science behind neuroplasticity and show how vivid, descriptive language can guide people into certain emotional states, making them more open to suggestions and influence. We also discuss how hypnosis can help rewire the brain for personal change, like overcoming fears and trauma, while also showing how marketing companies use similar techniques to shape perceptions and behaviors. From branding to self-hypnosis, we investigate how the power of suggestion shapes the world around us, whether we're aware of it or not. 00:00 Intro 00:51 Welcome to Manipulation Games 02:50 Emotional Decision Making 05:51 Power of Descriptive Language 10:09 Hypnosis and Therapy 18:45 Marketing and Hypnosis 30:04 The Evolution of Smoking Perception 31:12 Branding and Hypnotic Associations 37:04 Trauma, PTSD, and Hypnosis 40:39 Self-Hypnosis and Overcoming Fears 48:02 Hypnosis in Marketing and Sales 01:00:27 Conclusion Welcome to Manipulation Games: Psychology and Marketing podcast where we bridge the gap between psychology and marketing to break down our understanding on how to become better marketers and influencers.…

Manipulation Games: Psychology & Marketing

1
How Google Lost Its Way: From "Don't Be Evil" to Illegal Monopoly with Andrew Bloom 1:27:27

33 weeks ago1:27:27

1:27:27

Inside Google's Ad Monopoly: Unveiling the DOJ's Major Decision and Future In this eye-opening episode of the Manipulation Games: Psychology & Marketing podcast, we dig deep into the remarkable revelations about Google's alleged monopoly and the significant decision by the Department of Justice that found the tech giant in violation of Section 2 of the Sherman Act. Join our host and expert marketing guest Andrew Bloom as we explore how Google's dominance in advertising and search has molded the digital landscape and often crossed ethical boundaries, especially through the notorious 'Code Yellow' project. We reveal the techniques Google used to manipulate auctions for maximum revenue and discuss the widespread consequences for advertisers and users. The episode spans Google's rise to power, its initial ethical stance, and the shift to profit-driven motives. Additionally, we analyze the operational intricacies of Google's auction system for product recommendation ads and the need for a transparent, ethical framework in AI-driven advertising. Our conversation extends to the long-term impact of monopolistic practices in ad tech, drawing parallels with historic tech disruptions. We conclude with an optimistic discussion on fostering ethical behavior through structured incentives and the potential for innovative solutions from the tech community. Don’t miss out on this comprehensive analysis whether you're an industry pro, an advertiser, or a Google product user. 00:00 Introduction: Why Are We Talking About Google? 02:38 The Power of Targeted Advertising 05:22 The DOJ's High-Profile Decision Against Google 06:37 Google's Mission and Early Ideals 12:16 The Evolution of Search Engines 15:31 The Birth of Google and PageRank 27:00 Google's Auction System and Quality Score 44:18 Monopolies & DOJ's Findings on Google's Practices 44:46 The Importance of Search Advertising 47:35 Google's Market Dominance and Lack of Competition 49:41 Code Yellow: Google's Dark Strategy 58:08 Shadow Bidding and Artificial Inflation 01:11:31 The Role of AI in Search and Advertising 01:19:35 The Future of Advertising and Regulation…

Manipulation Games: Psychology & Marketing

1
Understanding Persuasion and Rhetoric from Ancient Rome with Dr. Ian Silva 1:17:22

35 weeks ago1:17:22

1:17:22

We are joined by Dr. Ian Silva, a PhD in Classics from Princeton, to explore the art of rhetoric in ancient Rome and lessons we can learn from the past on the art of influence. Dr. Silva delves into the political strategies of iconic figures like Gaius Gracchus, Cicero, and Julius Caesar, highlighting how their persuasive speech and rhetorical mastery shaped their power and influenced society. Our conversation examines the enduring impact of these ancient techniques, drawing parallels to contemporary politics, marketing, and public speaking. Discover how the lessons of the past can enhance modern strategies and communication. Whether you're interested in history, psychology, or marketing, this episode offers valuable insights into the timeless power of rhetoric. Join us for a fascinating journey into the roots of persuasive communication and its relevance today. Don't miss this exploration of the strategies that continue to shape our society. Timestamps: 00:00 Intro 02:39 Understanding the Classics 04:15 The Fall of the Roman Republic 05:04 The Power of Rhetoric in Ancient Rome 09:45 Gaius Gracchus and His Reforms 18:34 Cicero's Rise to Power 24:38 The Catiline Conspiracy 38:38 Cicero's Decision and Its Consequences 39:32 Political Manipulation in Ancient Rome 41:08 Lessons from the Roman Republic for Modern Governance 43:23 Caesar's Rise and the Fall of the Republic 48:45 The Civil War and Caesar's Assassination 56:10 Augustus: The Rise of Rome's First Emperor 01:00:36 The Legacy of Roman Political Strategies 01:09:04 The Julian Calendar Reform 01:11:21 The Importance of Studying Ancient Rhetoric 01:16:50 Conclusion and Final Thoughts…

Manipulation Games: Psychology & Marketing

1
Dark Triad of Toxic Personalities: Understanding Narcissism, Psychopathy, and Machiavellianism 1:31:04

39 weeks ago1:31:04

1:31:04

Do you know a narcissist, Machiavellian, or psychopath in your life? Please share your story! Welcome to this episode of Manipulation Games: Psychology & Marketing podcast, where we explore the murky waters of dark personalities and relationships. We're diving deep into the dark triad: narcissism, Machiavellianism, and psychopathy, uncovering the evolutionary reasons behind these traits and how they show up in everyday life. We'll decode game theory's prisoner's dilemma to better understand human behavior, cooperation, and betrayal. You'll also get practical strategies for identifying and managing these dark personalities in all areas of life. In addition, we're shedding light on the intense yet often toxic relationships involving narcissism and borderline personality tendencies. We explore their balance between amusement, calmness, and emotional dependency. Learn how to spot the highs and lows of these relationships—from dopamine-charged honeymoon phases to oxytocin-driven commitments—and the importance of maintaining emotional awareness and stability. Join us for insights and tips aimed at fostering healthier, more balanced relationships. 00:00 Introduction 02:46 Exploring Dark Personalities: The Dark Triad 05:48 Betrayal as Strategy: The Prisoner's Dilemma 11:17 Game Theory and Axelrod's Tournament 30:46 Psychological Hunger and Personality 49:32 Understanding Psychopathic Traits 52:17 Psychopaths in the Corporate World 57:16 Recognizing Psychopathic Behavior 01:01:59 Dealing with Narcissists and Psychopaths 01:08:47 Navigating Relationships with Dark Personalities 01:23:50 The Science of Love and Relationships 01:28:51 Final Thoughts and Advice What is the Dark Triad? Narcissism is a self–centered personality style characterized as having an excessive preoccupation with oneself and one's own needs, often at the expense of others. Machiavellianism is the name of a personality trait construct characterized by interpersonal manipulation, indifference to morality, lack of empathy, and a strategic focus on self-interest. Psychopathy, or psychopathic personality, is a personality construct characterized by impaired empathy and remorse, and bold, disinhibited and egocentric traits, masked by superficial charm and the outward appearance of apparent normalcy.…

Manipulation Games: Psychology & Marketing

1
What We Learned Starting a Podcast Network: The First 90 days 1:18:44

41 weeks ago1:18:44

1:18:44

We are excited to take you behind the scenes of our journey over the first 90 days of launching our podcast Manipulation Games and our network Envoice Media. We dive into the motivation behind starting a network of podcasts, the challenges we faced, and the strategies that fueled our growth. With data gathered from our podcasts to leveraging metrics like subscribers, watch hours, and engagement rates, we cover the things we learned. We also explore the critical aspects of creating content you're truly passionate about and share our top tips for aspiring podcasters. Additionally, we delve into our YouTube channel strategies, highlighting how to achieve organic growth. We discuss the significance of starting with a specific audience, expanding via algorithms, and maintaining engagement through short, impactful clips. Join us to get an insider look at our progress, the lessons we’ve learned, and our future plans for continued growth. If you're thinking of starting a podcast, don’t miss out! 00:00 Intro 00:57 Recap of Previous Episode 03:18 Starting a Podcast and Network 06:18 Finding Your Podcast Voice and Topic 13:44 The Value of Specificity in Podcasting 32:00 Business Goals and Monetization Strategies 39:58 Tracking Growth Metrics 43:06 Snapshot of Current Metrics 45:52 Highlights of Our Shows 55:46 Manipulation Games Insights 01:02:53 Strategies for Future Growth 01:13:53 Projections and Future Plans 01:17:06 Final Thoughts and Encouragement…

Manipulation Games: Psychology & Marketing

1
The Transformative Power of Measurement: Achieving Your Goals with Precision 1:24:36

43 weeks ago1:24:36

1:24:36

In this episode of the Manipulation Games: Psychology and Marketing Podcast, we explore the profound impact of measurement on achieving goals in various aspects of life. We discuss how tracking and measuring behavior can drive progress in areas such as financial goals, health and fitness, learning new skills, and job searches. Through a mix of theories like self-awareness and the observer effect, personal anecdotes, and practical techniques, we can show how maintaining accountability systems and progress bars can propel one toward success. Specific examples include weight loss methods used by the CEO of Evernote, fitness tracking techniques, and language acquisition tools like Duolingo. The episode provides actionable advice on gamifying tasks, overcoming challenges, and changing mindsets to achieve goals. 02:03 The Power of Measurement in Achieving Goals 05:51 Observer Effect and Behavioral Changes 09:29 Practical Applications of Measurement 22:51 Gamification and Progress Tracking 35:23 Advertising Metrics and Guiding Stars 42:56 Optimizing Campaigns with Targeting Metrics 44:16 Visualizing Conversion Rates 46:32 Health and Fitness Measurement Revolution 47:55 Finding Your Guiding Star in Fitness 48:33 Cornerstone Habits and Domino Effects 53:48 Techniques for Breaking Bad Habits 57:45 Body Composition Dashboard 01:12:40 Accelerated Learning and Language Mastery 01:22:03 Conclusion and Future Topics…

Manipulation Games: Psychology & Marketing

1
Visual Manipulation: Photography & Videography with Maryna 1:14:23

44 weeks ago1:14:23

1:14:23

We are joined by special guest Maryna, a photographer, videographer, and host of the "Just Fake It" podcast. Lets talk about the art and science of visual manipulation in advertising, marketing, and photography. Our guest, Maryna, shares her journey as a photographer and videographer, emphasizing the importance of visual storytelling in marketing. Maryna discusses how body positioning and facial expressions in photos can manipulate viewer perception and convey powerful messages. She explains the difference in techniques when the focus is on selling a person versus a product. Learn how to position subjects to convey strength, masculinity, femininity, and vulnerability through visual cues. We explore the techniques for controlling the focal point, creating depth, and using negative space in photography and videography. Maryna shares strategies for eliciting genuine emotions from models and subjects to enhance the authenticity of your visual content. Discover the impact of high and low camera angles, the Dutch angle, and the Hitchcock zoom to create different emotional effects. Maryna also explains how using elements in the foreground and background can add depth and context to your shots, making viewers feel like they are part of the scene. Understanding the role of negative space in drawing attention to your subject and creating a sense of scale and isolation is crucial. Maryna highlights how this technique, often used in horror films, can create tension and focus in your visuals. Additionally, she talks about creating depth and the feeling of three-dimensionality in a two-dimensional medium. Maryna shares her favorite visual tricks to manipulate viewer perception and create compelling images and videos. She emphasizes the importance of learning the craft, understanding the brand's identity, and creating visuals with intent. We also discuss the role of the art director in maintaining the visual integrity of a brand and the importance of having a brand book. Whether you're a professional photographer or a social media influencer, mastering these visual manipulation techniques can significantly impact your work. Don't miss out on the valuable insights shared by Maryna, and stay tuned for more episodes exploring the fascinating world of manipulation in psychology and marketing.…

Manipulation Games: Psychology & Marketing

1
Communicating with Your Eyes: How Our Eyes Betray & Influence Others 1:06:20

46 weeks ago1:06:20