Episode 28: Creating Content that Converts (Guest: Lori Highby)

Manufacturing eCommerce Success

Want to create content that is a powerhouse of engagement and conversion for your business?
If so, join us for this MFG eCommerce Success show where Lori Highby, CEO & Founder of Keystone Click will share content development strategies that are creating engaging content that attracts ideal potential customers and helps to convert them into customers.
With over two decades of trailblazing in digital marketing, Lori will share her insights to help businesses master their content creation effectiveness. Lori is here to help us through the digital maze with actionable strategies and real-world success stories.
From founding Keystone Click in 2008 to becoming a sought-after speaker, educator, and digital marketing strategist, Lori's passion for empowering businesses shines through her work. Her firm's mission is to help businesses cut through digital clutter, amplify their value, and achieve the results they desire.
Lori’s extensive expertise spans strategic digital marketing, SEO, content creation, and more, ensuring your content not only reaches your audience but resonates and converts.
As the host of the Social Capital Podcast, Lori understands the power of networking and content creation in building influential connections. Whether you're looking to revamp your website's content strategy, boost your SEO, or harness the full potential of social media, this episode is for you.
We will dive into the world of content that not only captures attention but drives conversions.
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Lori Highby - https://www.linkedin.com/in/lorihighby/
Keystone Click - https://keystoneclick.com/

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B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/
Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey
- Dominate Search https://b2btail.com/dominate-search/
- eCommerce Checklist https://b2btail.com/ecommerce-checklist/
- Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/
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Chapters

1. Episode 28: Creating Content that Converts (Guest: Lori Highby) (00:00:00)

2. Manufacturing Marketing and Passion for Creativity (00:00:33)

3. Entrepreneurship Journey (00:07:11)

4. Content Strategy (00:18:57)

5. Industrial Marketing and AI Transformation (00:29:24)

6. Paid Advertising Trends and Strategies (00:36:44)

7. Entrepreneurial Insights and Wisdom (00:46:58)

8. Monday Masterclass Appreciation and Future Plans (00:54:41)