Episode 29: State of Marketing to Engineers Research Findings (Guest: Wendy Covey)

Manufacturing eCommerce Success

Are you ready to learn about marketing to engineers?
If so, you may want to join us for this MFG eCommerce Success show to hear Wendy Covey, CEO & Co-Founder, TREW Marketing, talk about how you can reach your ideal buyers with a well-developed content and marketing approach.
Wendy is an energetic CEO, technical marketing leader, author of Content Marketing, Engineered, Forbes contributor, and one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America. Wendy is also one of the awesome ring leaders behind the Industrial Marketing Summit.
For the past 20+ years, Wendy has helped hundreds of engineering and technical companies build trust and fill their pipelines using compelling technical content. Her company, TREW Marketing, is a full-service inbound marketing agency serving engineering companies with effective in bound marketing solutions and buying process.
We will be learning how companies trying to reach their ideal buyers can do so with the right marketing content and marketing approach.
Fired up to learn more?
Same here!
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Wendy Covey - https://www.linkedin.com/in/wendycovey/
Industrial Marketing Summit - https://industrialmarketingsummit.com/
TREW Marketing - https://www.trewmarketing.com/
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- eCommerce Checklist https://b2btail.com/ecommerce-checklist/
- Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/
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Chapters

1. Episode 29: State of Marketing to Engineers Research Findings (Guest: Wendy Covey) (00:00:00)

2. Marketing Strategies With Wendy Covey (00:00:31)

3. Marketing Research for Engineers (00:07:45)

4. Marketing Strategies for Engineers (00:20:06)

5. AI, Social Media, and Content Trends (00:29:17)

6. Industrial Marketing Summit and AI Strategies (00:43:20)

7. Embrace AI for Marketing Success (00:55:56)