Episode 30: Engineering Your Manufacturing Website for Your Buyer (Guest: Paul Kiesche)

Manufacturing eCommerce Success

Want your manufacturing website to be a powerful asset for your business?
If so, join us for this MFG eCommerce Success show where Paul Kiesche, President and Creative Director of Aviate Creative will share strategies they use that help manufacturers build a website that is useful and attractive to buyers.
With over 19 years of blending creativity with practical solutions, Paul has been at the forefront of transforming manufacturing and technology companies through dynamic branding and strategic marketing. Aviate Creative, his New Jersey-based agency, has propelled brands like Lenovo, Disney, and Kraft to new heights.
Paul is not just a leader; he’s a thinker, adjunct professor, published illustrator, and an influential voice in the manufacturing sector through his contributions to publications like Manufacturing.net and Industry Today.
Learn how to make your website not just a digital presence but a strategic tool that attracts and converts your ideal customers.
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Aviate Creative - https://aviatecreative.com/
Paul Kiesche - https://www.linkedin.com/in/paulkiesche/

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B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/
Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey
- Dominate Search https://b2btail.com/dominate-search/
- eCommerce Checklist https://b2btail.com/ecommerce-checklist/
- Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/
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Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/
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Chapters

1. Episode 30: Engineering Your Manufacturing Website for Your Buyer (Guest: Paul Kiesche) (00:00:00)

2. Manufacturing Website Success With Paul (00:00:33)

3. Evolution of Manufacturing Branding and Design (00:07:02)

4. Branding for Manufacturers (00:13:37)

5. Website Design, SEO, and Marketing Strategies (00:23:50)

6. Website Design and Conversion Optimization (00:32:55)

7. Effective Client Communication for Manufacturing Websites (00:37:55)

8. Importance of Website Development in Business (00:49:52)

9. Manufacturing Website Engineering Tips (00:55:05)