Ep 184: Managing The Digital Experience with Ananth Rao

Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing · Managing The Digital Experience with Ananth Rao

Kevin Oakley is joined by Ananth Rao, Senior Director of Marketing at EYA Marketing, LLC. They discuss Ananth’s continued success with virtual Presale Without Fail community launch events during the pandemic, the process behind rolling out a brand new Hubspot CRM program, what the future of marketing automation looks like, and more!

EYA Marketing LLC focuses on highly walkable neighborhoods that feature innovative architecture. They have sold over 5,000 new homes in more than 40 neighborhoods located across Maryland, Virginia, and Washington DC.

Kevin and Ananth discuss:

• Ananth’s significant success rate with virtual community launches and how he has now proven himself as one of the best New Home Marketers when it comes to virtually launching communities.
• Hubspot tools that he sees value in and uses on a regular basis, including the Work Flow, Marketing Automation, the Meeting schedule tool.
• The benefits of Hubspot integrating with Zoom and Calendly and how to use them when launching a new community.
• What marketing automation can do currently and may be able to accomplish in the future.
• Ananth shares which companies have helped EYA with their Digital Presale Community Launch Process, including Earnnest and Focus360.

Questions? Comments? Email [e-mail] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!