Ep 203: Make Yourself Irreplaceable

Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing · Make Yourself Irreplaceable

Kevin Oakley, Andrew Peek, and Bryce Baker discuss how the quick response rate of home builder online sales teams may complicate the buyer's post-purchase communication expectations. Plus Kevin expands on the idea to "make yourself irreplaceable” and why it’s not about what you deliver but who you are and what you bring to your team.

Story Time (1:37)

• Bryce discusses a company that aggressively chased her business, set the customer experience expectation high, then quickly ruined the customer experience when they disappear and now won't get back in touch with a status update.
• Andrew asks where is it broken, or is it broken, or is it the market?
• Kevin shares an impactful LinkedIn post to “make yourself irreplaceable” and why it’s not about what you deliver but who you are. Plus he describes the silver lining of delays on his new home, including adding SmartHome life - Brilliant switches (https://www.brilliant.tech/home) & Somfy blinds (https://www.somfysystems.com/en-us/) to make his life 2% better.

Events

Market Proof Marketing Academy | Virtual | April 12-14, 2022 | www.marketproofacademy.com

Online Sales Academy | September 20-21, 2022 | Phoenix, AZ | www.onlinesalessummit.com

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $2 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor.

In the News (27:11)

• 4 Tips to Make Your Data Studio Reports Interactive (https://www.doyouconvert.com)
• Google to sunset Universal Analytics on July 1, 2023, in favor of Google Analytics 4 (https://searchengineland.com)
• Glenn Kelman's 16 part Twitter Post (https://twitter.com/glennkelman)
• Mortgage rates are surging faster than expected, prompting economists to lower their home sales forecasts (www.cnbc.com/)
• U.S. home sales tumble; higher prices, mortgage rates eroding affordability (www.reuters.com)

Questions? Comments? Email [e-mail] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.