Ep 320: Reframing "Success"

Market Proof Marketing: Home Builder Marketing Insights

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In this episode, In this episode, Kevin Oakley is joined by Beth Russell and Jen Barkan! The three discuss success (primarily from the famous Maya Angelou quote “Success is liking yourself, liking what you do, and liking how you do it”) and the many definitions of the word and how each definition can change the way you view and seek success. They talk about how to reframe success in a more healthy way and Kevin adds onto Maya’s quote that success is also who you do it with. The housing market is off to the races and the team shares positive website activity stats and what they personally see going well already!

Story Time (04:20)

• Jen changed her word of the year to “Success” after discovering her office sign has another side.
• Beth suggests that as the time for resolutions comes around we consider doing better at less instead of trying to add more.
• Kevin says the housing market is off to the races!

The News (36:22)

• U-Haul Migration Trends: Texas, Florida Top Growth States Again in 2023 (https://www.prnewswire.com)
• Google Ads team facing major restructure amid automation boom (https://searchengineland.com)
• In 2024, Homebuilders Face a Math and Psychology Challenge (https://www.thebuildersdaily.com)
• What higher sales numbers could mean for the year ahead (https://www.realestatenews.com)
  

Things We Love Things We Hate (58:47)

• Jen loves the new Ember mug that Kevin sent to the DYC team for Christmas!
• Beth found her old gameboy color and is addicted to it once more.
• Kevin’s favorite is the book “Same As Ever: A Guide To What Never Changes” by Morgan Housel.
  

Market Proof Marketing · Ep 320: Reframing "Success"

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!