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#169: Getting Unstuck—What Should You Do When Haters Cause a PR Nightmare for Your Brand?

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Content provided by Marketing Made Simple and Powered by StoryBrand. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Made Simple and Powered by StoryBrand or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Your reputation is everything. It's the lifeblood of your business. But what happens when nasty rumors start to circulate? It can feel like an unfair fight. The fear, the uncertainty, the damage to your brand... it's a nightmare! And when your integrity gets called into question, it’s a gut punch and you may not be sure how to fight back. So what should you do?

In this week’s episode of our Getting Unstuck series, J.J. and April help caller Holly with this very issue. Holly is a business owner who's facing a wave of harmful rumors. Drawing on marketing psychology and crisis management, they'll share proven strategies for taking control of your narrative, overcoming objections, and transforming those rumors into a powerful story of triumph. Listen in and learn how to leverage the power of testimonials, build alliances with trusted community figures, and ultimately, position your brand as the hero that your customers deserve!

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CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

  continue reading

180 episodes

Artwork
iconShare
 
Manage episode 434130276 series 2994328
Content provided by Marketing Made Simple and Powered by StoryBrand. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Made Simple and Powered by StoryBrand or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Your reputation is everything. It's the lifeblood of your business. But what happens when nasty rumors start to circulate? It can feel like an unfair fight. The fear, the uncertainty, the damage to your brand... it's a nightmare! And when your integrity gets called into question, it’s a gut punch and you may not be sure how to fight back. So what should you do?

In this week’s episode of our Getting Unstuck series, J.J. and April help caller Holly with this very issue. Holly is a business owner who's facing a wave of harmful rumors. Drawing on marketing psychology and crisis management, they'll share proven strategies for taking control of your narrative, overcoming objections, and transforming those rumors into a powerful story of triumph. Listen in and learn how to leverage the power of testimonials, build alliances with trusted community figures, and ultimately, position your brand as the hero that your customers deserve!

--

CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

  continue reading

180 episodes

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