Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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How to Bring in Customers Without Using Bait #1838
Manage episode 300803323 series 1203992
Content provided by iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In episode #1838, Neil and Eric talk about how to bring customers in without using bait. It is fine to use bait, but when you don't deliver on your promises, you lose your customers’ trust. Tune in to find out more.
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: How to Bring in Customers Without Using Bait.
- [00:25] Using clickbait is not that bad if you deliver on what you promise.
- [00:46] Hear what works better than bait.
- [02:03] Thinking about product-led growth and why this works.
- [02:55] If you lead with utility, you don’t have to bait people.
- [03:09] When you don't deliver on your promises, people will feel like they got scammed.
- [03:26] Leverage something that is time-based and can provide value.
- [03:48] That’s it for today!
- [03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode:
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
3072 episodes
How to Bring in Customers Without Using Bait #1838
Marketing School - Digital Marketing and Online Marketing Tips
Share
Manage episode 300803323 series 1203992
Content provided by iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In episode #1838, Neil and Eric talk about how to bring customers in without using bait. It is fine to use bait, but when you don't deliver on your promises, you lose your customers’ trust. Tune in to find out more.
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: How to Bring in Customers Without Using Bait.
- [00:25] Using clickbait is not that bad if you deliver on what you promise.
- [00:46] Hear what works better than bait.
- [02:03] Thinking about product-led growth and why this works.
- [02:55] If you lead with utility, you don’t have to bait people.
- [03:09] When you don't deliver on your promises, people will feel like they got scammed.
- [03:26] Leverage something that is time-based and can provide value.
- [03:48] That’s it for today!
- [03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode:
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
3072 episodes
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Similar to Marketing School - Digital Marketing and Online Marketing Tips
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Hosted by Adam Posner, where he interviews top experts, entrepreneurs and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth and other world-class amazing humans on their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the Founder and Managing Director @ NHP Talent Gr ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
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continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
We interview hard to reach entrepreneurs. (Mark Cuban, Tim Ferriss, Sophia Amoruso, Tony Robbins, Barbara Corcoran, Gary Vaynerchuk, & many more). Unlike most podcast interview series Nathan Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. So from launching Foundr Magazine he's gone out and ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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