Lessons Learned from Working with Jeff Bezos and What It Means To Be Customer-Obsessed with Jaleh Bisharat (Part 1)


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Jaleh Bisharat is the Founder and CEO of NakedPoppy. In her career as a marketer, Jaleh has served as the CMO of Eventbrite, and a marketing VP for Amazon, Jawbone, and OpenTable.

In part one of our interview with Jaleh, she discusses what she learned working with Jeff Bezos, how to be customer-obsessed, and best practices for conducting effective market research.

3:00 - Lessons learned from working with Jeff Bezos.

5:10 - What it means to truly be customer-obsessed.

7:45 - Jaleh discusses the importance of delighting customers.

10:55 - How to fail well.

14:50 - The relative value of ideas vs. execution.

15:48 - Jaleh’s experience at OpenTable and what it took to break out from the competition.

26:30 - The importance of being able to finish your customers’ sentences.

30:15 - Best practices for conducting effective market research.

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