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Lindsay Tjepkema: How Video and Podcasting Have Evolved Into Sophisticated B2B Marketing Strategies
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Manage episode 294172738 series 1734361
In this Martech Zone Interview, we speak to co-founder and CEO of Casted, Lindsay Tjepkema. Lindsay has two decades in marketing, is a veteran podcaster, and had a vision to build a platform to amplify and measure her B2B marketing efforts... so she founded Casted! In this episode, Lindsay helps listeners understand:
- Why video and audio are critical to B2B marketing strategies
- How technology is providing businesses with the means to edit, publish, and amplify that content
- An overview of Casted and how their ability to amplify and measure the impact of rich media B2B content marketing
With Casted, marketers can unlock the power of podcasts by giving enterprise organizations access to use your most valuable content across every channel.
Special Guest: Lindsay Tjepkema.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
Support Martech Zone Interviews
Links:
- Casted — Casted is the audio and video content marketing solution for enterprise brands.
174 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on September 19, 2024 14:54 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 294172738 series 1734361
In this Martech Zone Interview, we speak to co-founder and CEO of Casted, Lindsay Tjepkema. Lindsay has two decades in marketing, is a veteran podcaster, and had a vision to build a platform to amplify and measure her B2B marketing efforts... so she founded Casted! In this episode, Lindsay helps listeners understand:
- Why video and audio are critical to B2B marketing strategies
- How technology is providing businesses with the means to edit, publish, and amplify that content
- An overview of Casted and how their ability to amplify and measure the impact of rich media B2B content marketing
With Casted, marketers can unlock the power of podcasts by giving enterprise organizations access to use your most valuable content across every channel.
Special Guest: Lindsay Tjepkema.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
Support Martech Zone Interviews
Links:
- Casted — Casted is the audio and video content marketing solution for enterprise brands.
174 episodes
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