Douglas Karr Interviews Business, Marketing, and Sales Leaders
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Luminaries - Talking to the Brightest Minds in Tech
Dell Technologies, Mark Schaefer, Douglas Karr
True visionaries in technology focus on enabling positive human progress. We invite you to meet exceptional technology leaders from our analyst, partner and customer communities as well as from the Dell Technologies family of IT companies. Hosts Mark Schaefer and Douglas Karr will be your guides on an expedition plotting the paths of IT transformation and business growth.
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Why I Stopped Podcasting... And It Was A Mistake
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I stopped podcasting in the summer of 2021. I had several excellent reasons to do it at the time, but in hindsight, it was a mistake. Most of my decision centered around the resources it took to record, edit, publish, and promote the podcast... and then attempting to attribute sales to it. I had a difficult time doing that... but it didn't mean tha…
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Kate Bradley Chernis: How Artificial Intelligence Is Driving The Art Of Content Marketing
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In this Martech Zone Interview, we speak to Kate Bradley-Chernis, the CEO at Lately. Kate has worked with the largest brands in the world to develop content strategies that drive engagement and results. We discuss how artificial intelligence is helping to drive organizations' content marketing results. Lately is a social media AI content management…
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Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds
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In this Martech Zone Interview, we speak to Mark Schaefer. Mark is a great friend, mentor, prolific author, speaker, podcaster, and consultant in the marketing industry. We discuss his newest book, Cumulative Advantage, which goes beyond marketing and speaks directly to the factors that influence success in business and life. We live in a world whe…
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Lindsay Tjepkema: How Video and Podcasting Have Evolved Into Sophisticated B2B Marketing Strategies
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In this Martech Zone Interview, we speak to co-founder and CEO of Casted, Lindsay Tjepkema. Lindsay has two decades in marketing, is a veteran podcaster, and had a vision to build a platform to amplify and measure her B2B marketing efforts... so she founded Casted! In this episode, Lindsay helps listeners understand: Why video and audio are critica…
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Marcus Sheridan: Digital Trends That Businesses Aren't Paying Attention To... But Should Be
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For almost a decade, Marcus Sheridan has been teaching the principles his book to audiences around the globe. But before it was a book, the River Pools story (which was the foundation) was featured in multiple books, publications, and conferences for its incredibly unique approach to Inbound and Content Marketing. In this Martech Zone Interview, we…
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Pouyan Salehi: The Technologies That Are Driving Sales Performance
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In this Martech Zone Interview, we speak to Pouyan Salehi, a serial entrepreneur and has dedicated the last decade to improving and automating the sales process for B2B enterprise sales reps and revenue teams. We discuss the technology trends that have shaped B2B sales and explore the insights, skills and technologies that will drive sales performa…
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Michelle Elster: The Benefits and Complexities Of Market Research
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In this Martech Zone Interview, we speak to Michelle Elster, the President of Rabin Research Company. Michelle is an expert in both quantitative and qualitative research methodologies with extensive experience internationally in marketing, new product development, and strategic communications. In this conversation, we discuss: Why do companies inve…
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Guy Bauer and Hope Morley of Umault: Death To The Corporate Video
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In this Martech Zone Interview, we speak to Guy Bauer, founder and creative director, and Hope Morley, chief operating officer of Umault, a creative video marketing agency. We discuss Umault's success at developing videos for businesses that thrive in an industry rife with mediocre corporate videos. Umault have an impressive portfolio of wins with …
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Jason Falls, Author of Winfluence: Reframing Influencer Marketing To Ignite Your Brand
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In this Martech Zone Interview, we speak to Jason Falls, author of Winfluence: Reframing Influencer Marketing To Ignite Your Brand. Jason speaks to the origins of influencer marketing through to today's best practices that are providing some superior results for the brands that are deploying great influencer marketing strategies. Aside from catchin…
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John Voung: Why The Most Effective Local SEO Starts With Being Human
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In this Martech Zone Interview, we speak to John Vuong of Local SEO Search, a full-service organic search, content, and social media agency for local businesses. John works with clients internationally and his success is unique among Local SEO consultants: John has a degree in finance and was an early digital adopter, working in traditional marketi…
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Jake Sorofman: Reinventing CRM To Digitally Transform the B2B Customer Lifecycle
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In this Martech Zone Interview, we speak to Jake Sorofman, President of MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle. MetaCX helps SaaS and digital product companies transform how they sell, deliver, renew and expand with one connected digital experience that includes the customer at every stage. Buyers a…
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Owen Video: The Formula to Grow Your Brand And Sales With YouTube
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In this Martech Zone Interview, we speak to Owen Video, who operates The Video Marketing School - the #1 YouTube Coaching Program for Business Leaders. Owen shares how he became a leading coach within the industry and how businesses can leverage video to grow their brand and drive sales with video. Owen shares how he's developed his own popularity …
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Wendy Covey: How Technical and Engineering Firms Are Capitalizing On Digital Marketing To Drive Business Growth
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In this Martech Zone Interview, we speak to Wendy Covey, an author, speaker, and co-founder of Trew Marketing. Wendy's firm serves technical companies (middle-marketing, design engineering, manufacturing) assisting them in driving inbound lead growth through digital marketing strategies. While B2B buying behavior has changed over the years where co…
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Tyler Ludlow: The Art and Science of Moving from Decisions to Clarity
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In this Martech Zone Interview, we speak to Tyler Ludlow, Founder and Chief Decision Scientist of the Decision Skills Institute. In the digital era, marketers and business leaders are faced with decisions every day. Tyler provides a framework for businesses to find clarity in their decision-making. Tyler discusses what decision science is, the conn…
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Mary Koberstein: How To Achieve Next-Level Personalization To Perfect The Customer Experience
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In this Martech Zone Interview, we speak to Mary Koberstein, Director of Integrated Marketing and Experience Management Practices at Avionos. Mary helps partners define the go-to-market strategy, drive new business development, build delivery best practices and manage client relationships for CMS, analytics, personalization, marketing automation an…
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Kyle Hamer: How to Build A High Performance Sales And Marketing Strategy
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In this Martech Zone Interview, we speak to Kyle Hamer, the CEO of the Hamer Marketing Group. Kyle became a marketer through a path we often don't expect... from sales. We discuss how the sales and marketing, when coordinated and strategic, perform far better than traditional siloed organizations. Kyle provides insight into what sales people need v…
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Stephanie Cox: How Marketing, Sales, Service, and Support Alignment Transforms The Customer Experience
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In this Martech Zone Interview, we speak to Stephanie Cox, Vice President of Sales and Marketing at Lumavate. Corporations who hope to transform their organization must change the overall customer experience. Stephanie discusses "everything touching the customer" at Lumavate - marketing, sales, service, and support - and how alignment across all im…
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Hunter Hastings: Opportunities in Crisis and How Marketers and Businesses Will Succeed
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In this Martech Zone Interview, we speak to Hunter Hastings, a marketer by profession and economist who assists in educating business leaders and entrepreneurship for the Mises Institute. We discuss the challenges and opportunities that businesses will have in overcoming the pandemic and shifts in business and consumer behavior that have come with …
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Erin Jordan Spanski: Three Keys When Selecting a B2B Marketing Agency
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In this Martech Zone Interview, we speak to Vice President and Partner at Walker Sands. Erin is an accomplished public relations and marketing professional with a passion for helping B2B tech companies grow. We discuss the three keys to success when selecting and working with a B2B Marketing Agency. From strategy to execution, Walker Sands provides…
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Jack Klemeyer: Marketing Leadership With An Uncertain Future
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On this episode, we interview Jack Klemeyer, a veteran business coach with 25 years of experience. Jack provides his insight into the current uncertain economic future of business and how leaders should respond, react, and succeed. On this episode, we discuss some key issues that are near and dear to leaders' hearts during these troubling times: Ho…
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Janet Mesh: Perfecting Agile Marketing and the Quick Pivot
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In this Martech Zone Interview, we speak to Janet Mesh, CEO and Co-founder of Aimtal. Janet is an advocate and practitioner of agile marketing with her internal team and external clients. With daily (virtual) stand-ups, collaboration software, and weekly sprints, Janet and her team have perfected the Quick Pivot, a process to pivot strategies based…
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Ravi Chalaka: Moving Sales and Marketing to Virtual Conferences and Meetings
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28:42
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In this Martech Zone Interview, we speak to Ravi Chalaka, chief marketing officer and VP of product marketing at Jifflenow, a Meeting Automation Platform. As corporations canceled their in-person meetings and conferences, and moved their sales and marketing teams to work from home, they had to overcome a ton of challenges. From interfacing via vide…
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Katie Mares: How Brands Can Listen and Respond To Their Most Influential Consumer... Women
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In this Martech Zone Interview, we speak to Katie Mares, author of Earning Her Business: The Importance of Tailoring Your Brand Experience to the Female Consumer. Although the female movement is interwoven into our social world and people preach girl power, Katie has seen that this mindset hasn't penetrated business branding or the experience busin…
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Torchlite: The Marketplace for Small Business Salesforce Essentials "Flexperts"
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In this Martech Zone Interview, we interview Susan Marshall, founder and CEO of Torchlite. Susan shares the organization's partnership and focus on supporting small businesses with their Salesforce Essentials implementations and support. Salesforce Essentials is a CRM that's specifically designed for small businesses from Salesforce. In true Salesf…
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Brand Storytelling: Putting Your Customers At The Heart of Your Brand Story with Miri Rodriguez
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In this MarTech Martech Zone, we speak to Award-winning Microsoft storyteller Miri Rodriguez. Ms. Rodriguez is responsible for finding, crafting, and leveraging stories that motivate and connect with the modern consumer. Now, she’s offering practical tools to help you become a skilled brand storyteller, both at the personal and business levels. A b…
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Walker Sands: How Companies Must Adjust Their Messaging In The Midst Of The COVID-19 Pandemic
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In this MarTech Martech Zone we speak to Courtney Beasley, VP of Marketing for Walker Sands, about how companies can best adjust their messaging in the midst of the COVID-19 pandemic. Some businesses are going through a ‘moment,’ flourishing during the pandemic while many others are seeing negative effects on sales, revenue, and operations. Given t…
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Purposely: Finding Purpose and Value Beyond Your Marketing Role In A Questionable Economy
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In this MarTech Zone interview, Douglas speaks to entrepreneur, John Qualls. John has had an incredible career launching and leading several companies. His most recent company is Purposely, a platform to empower employees or individuals to benchmark and optimize their culture to improve employee performance and satisfaction. Talent optimization is …
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Marc Stein, SVP, Reveals How Dell Technologies is Building a Single View of the Customer
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In this Martech Zone Interview, we speak to Marc Stein. Marc is responsible for Dell Technologies Customer Data and Insights. We discuss the advancements that Dell Technologies has made to provide a single view of their customer across all continents, products, and services. Marc leads a team comprised of data scientists, design thinkers and progra…
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Jason Rozenblat of CallRail: Implementing a Marketing and Advertising Attribution Strategy
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23:39
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In this Martech Zone Interview, we speak to Jason Rozenblat, Vice President of Sales for CallRail. We discuss the problems that an attribution platform can help mitigate for organizations that are struggling with identifying where to invest their marketing, advertising, and sales efforts. CallRail is the leading provider of marketing software to bu…
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Listen In To Learn: How volumetric video and virtual reality could revolutionize medicine, education, and more How virtual sets are helping the film industry reduce environmental impact How these technologies can democratize storytelling, helping underrepresented populations tell their own stories Hollywood's Alternative Soundstage Imagine shooting…
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Driving Digital Transformation…Through Leadership, Humility and Empathy
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Listen In To Learn How to reduce risk and get buy-in for digital transformation How to identify the right starting point to begin the process The guiding principles of leadership during transformation and beyond How to address the four most significant barriers to transformation The Human Element of Digital Transformation “The shoemaker’s children …
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Solving a Looming Pilot Shortage… with Virtual Reality
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Listen In To Learn: How data-driven instruction can accelerate learning How virtual reality can promote diversity in a recruitment process How “vertically integrated training” can solve labor shortages The Looming Crisis in the Aviation Industry Pilots must retire at 65 by federal mandate, and there aren’t enough new pilots coming in to balance the…
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Forging the Future of Finance…One Blockchain Link at a Time
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Listen In To Learn How blockchain can streamline financial transactions A long-term investment plan for blockchain implementation Practical use cases for blockchain technology The Australian Securities Exchange Is Getting Real with Blockchain Of all the exciting new technologies on every business leader’s mind, blockchain may be the most discussed …
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Audelia Boker, CMO of Glassbox: The Impact of Customer Experience on Enterprise
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In this Martech Zone Interview, we speak to Audelia Boker, CMO of Glassbox about the impact of customer experience on enterprise and how companies are incorporating customer experience analytics and platforms to monitor, measure, and improve their bottom lines. Audelia Boker is an expert who works in the customer experience space and provides an ov…
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Creating an Immersive Tech Museum…From Dinosaurs to Spaceships
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21:09
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Listen In To Learn: How to choose durable, reliable technology for years of use How to build more efficient data centers How creativity and technology combined to create a $330 million science center Creativity and Technology Combine to Power a $330 Million Science Museum Brooks Weisblat started his career with a degree in biology and an interest i…
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Enhancing Human Performance...using Motorsport Technology
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**Listen In To Learn: ** How McLaren diversified into Health and Human Performance How breakthrough innovations come from the intersection of art and computer engineering How big data is sparking innovation in health care How to build credibility in a an established industry Formula 1 Is More Than Just Winning Races Sure, winning Formula 1 racing i…
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Meet The New Barista Making Your Coffee...I, Robot
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Listen In To Learn: How robotics is connecting customers to the perfect cup of coffee Why having a sustainable supply chain is important to Briggo Why the future is not filled with robot workers but a human-machine partnership How to use data to create a better customer experience How diversity and inclusion helps Briggo to be an innovative technol…
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**Listen In To Learn: ** The evolution of a multi-cloud world Why adopting a multi-cloud model requires significant organizational culture change What the cloud announcement at Dell Technologies World 2019 will mean for customers Why clarity is required to pick the best cloud platform to meet your modernization goals How to remain relevant in techn…
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Interacting With Fans...Using Game Changing Tech
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Listen In To Learn How to deliver a user-based experience that leads to customer retention How tech is bringing past icons back to life and delivering customers an immersive experience How to design a future-ready tech transformation How emerging tech, like VR and AR, will come into play Setting A New Standard for Fan-Focused Technology The Naismit…
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Rethinking Industry, Business And Jobs...By 2030
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Listen In To Learn What jobs of the future will look like The importance of STEM and diversity in developing digital skills How to approach security risks in a multi-cloud environment Innovation emerging from developing countries creating new industries and job growth Leading your business through digital transformation How diversity in your workfo…
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Listen In To Learn How 5G will impact AI applications, self-driving cars, telemedicine and more The timeline for 5G rollout and adoption What makes 5G different from any previous broadband technology How 5G will drive business innovation How Dell is participating in developing and innovating with 5G Faster Mobile Broadband Is Just the Beginning for…
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Combining Technology & Creativity…for Social Good
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Listen In To Learn: How STEAM (Science, Technology, Engineering, Arts and Math) education can elevate under-served populations How technology can make a sustainable, scalable social impact around the world How to promote a productive cross-conversation between science and the arts Reshaping the World through Technology, Science, and Art We often he…
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Promoting Diversity in the Tech Industry…By Design
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Listen In To Learn: How to address the cultural issues that limit diversity in tech How to broaden the labor pool for the next generation of tech workers How technology can connect employees, help examine intrinsic bias, and create dialog How data can drive a better employee—and ultimately, customer—experience Diversity and Gender Equality Could So…
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Jaime Bettencourt of Mood Media: Elevating the Customer Experience and the Impact of Sensory Marketing
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24:53
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In this Martech Zone Interview we speak to Jaime Bettencourt, the SVP of Premier Sales & Account Management for Mood Media on the Impact of Sensory Marketing in Retail. Mood Media released a study where they asked more than 10,000 consumers around the world what they most enjoy about the in-store shopping experience. They sought to learn which sens…
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Randy Frisch Returns With His New Book: F#ck Content Marketing
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In this Martech Zone Interview, we speak to Randy Frisch, Co-Founder, CMO and President of Uberflip. Randy returns to the podcast to discuss his new book, F#ck Content Marketing. Heads up... it's actually not a book for content marketers. Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, …
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Mike Reynolds of Innovatemap: Your External Digital Product Team
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In this Martech Zone Interview, we speak to Mike Reynolds, founder of Innovatemap, a digital product agency. Mike has been ideating and delivering digital products to market for over 20 years. He is an expert in product management, user experience, and product marketing. Innovatemap helps companies of all sizes dream, design, and scale digital prod…
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Keeping Eyes Healthy and Saving Vision…with Artificial Intelligence
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Listen In To Learn How scientists are working to eliminate bias and error in AI training How practitioners are developing algorithms that can win FDA approval How AI can supplement and even exceed human capability in reading medical scans What’s coming next for AI in healthcare New Algorithms Could Detect Eye and Brain Disorders Earlier than Humans…
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Episode 142: The Past, Present, and Future of Mobile with John Koetsier
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In this Martech Zone Interview, we speak to John Koetsier. John is the leading futurist who analyzes trends and predicts futures. Today we speak to John about the importance of mobile to every digital marketing strategy. Included in our conversation: Mobile isn't a channel, it's where all channels converge. What are the latest findings on mobile co…
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Complete The World's Toughest Endurance Yacht Race...With Rugged Tech
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Listen In To Learn How advances in technology have made sailing safer The role that technology plays for all of today's sailors The extreme environments of a round the world race How tech has allowed spectators to keep up to date with the race whilst remaining on solid ground Tech That's Tough Enough To Withstand Mother Nature's Wildest Conditions …
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Episode 141: Conversion Rate Optimization with Jon MacDonald of The Good
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In this Martech Zone Interview, we speak to Jon MacDonald of The Good. Jon's conversion rate optimization firm has achieved results for a variety of clients including Adobe, Nike, Xerox, and The Economist. In our interview, Jon answers some great questions regarding CRO, including: What is conversion rate optimization? Why is CRO a critical strateg…
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