The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Content provided by Douglas Karr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Douglas Karr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Michelle Elster: The Benefits and Complexities Of Market Research
Manage episode 290678797 series 1734361
Content provided by Douglas Karr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Douglas Karr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this Martech Zone Interview, we speak to Michelle Elster, the President of Rabin Research Company. Michelle is an expert in both quantitative and qualitative research methodologies with extensive experience internationally in marketing, new product development, and strategic communications.
In this conversation, we discuss:
- Why do companies invest in market research?
- How can market research accelerate your product development and marketing strategies?
- What is the difference between qualitative and quantitative research?
- What are the complexities of market research that are often missed when companies attempt a DIY approach?
- What are some examples of how B2C and B2B companies are utilizing research to drive business decisions?
Special Guest: Michelle Elster.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
Support Martech Zone Interviews
Links:
- Rabin Research Company — With over 58 YEARS of delivering world-class research for Fortune 500 and emerging businesses, Rabin Research Company (a certified Women’s Business Enterprise) has been raising the bar on industry standards for decades, while setting its sights on the future.
174 episodes
Share
Manage episode 290678797 series 1734361
Content provided by Douglas Karr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Douglas Karr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this Martech Zone Interview, we speak to Michelle Elster, the President of Rabin Research Company. Michelle is an expert in both quantitative and qualitative research methodologies with extensive experience internationally in marketing, new product development, and strategic communications.
In this conversation, we discuss:
- Why do companies invest in market research?
- How can market research accelerate your product development and marketing strategies?
- What is the difference between qualitative and quantitative research?
- What are the complexities of market research that are often missed when companies attempt a DIY approach?
- What are some examples of how B2C and B2B companies are utilizing research to drive business decisions?
Special Guest: Michelle Elster.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
Support Martech Zone Interviews
Links:
- Rabin Research Company — With over 58 YEARS of delivering world-class research for Fortune 500 and emerging businesses, Rabin Research Company (a certified Women’s Business Enterprise) has been raising the bar on industry standards for decades, while setting its sights on the future.
174 episodes
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Similar to Martech Zone Interviews
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
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…
continue reading
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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Pat Flynn from The Smart Passive Income Blog reveals all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog. Discover how you can create multiple passive income streams that work for you so that you can have the time and freedom to do what you love, whether it's traveling the world, or just living comfortably at home. Since 2008, he's been supporting his family with his many on ...
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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