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Michelle Elster: The Benefits and Complexities Of Market Research
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Manage episode 290678797 series 1734361
In this Martech Zone Interview, we speak to Michelle Elster, the President of Rabin Research Company. Michelle is an expert in both quantitative and qualitative research methodologies with extensive experience internationally in marketing, new product development, and strategic communications.
In this conversation, we discuss:
- Why do companies invest in market research?
- How can market research accelerate your product development and marketing strategies?
- What is the difference between qualitative and quantitative research?
- What are the complexities of market research that are often missed when companies attempt a DIY approach?
- What are some examples of how B2C and B2B companies are utilizing research to drive business decisions?
Special Guest: Michelle Elster.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
Support Martech Zone Interviews
Links:
- Rabin Research Company — With over 58 YEARS of delivering world-class research for Fortune 500 and emerging businesses, Rabin Research Company (a certified Women’s Business Enterprise) has been raising the bar on industry standards for decades, while setting its sights on the future.
![](https://podcast.martech.zone/link/16572/14436158.gif)
174 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on July 25, 2024 14:23 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 290678797 series 1734361
In this Martech Zone Interview, we speak to Michelle Elster, the President of Rabin Research Company. Michelle is an expert in both quantitative and qualitative research methodologies with extensive experience internationally in marketing, new product development, and strategic communications.
In this conversation, we discuss:
- Why do companies invest in market research?
- How can market research accelerate your product development and marketing strategies?
- What is the difference between qualitative and quantitative research?
- What are the complexities of market research that are often missed when companies attempt a DIY approach?
- What are some examples of how B2C and B2B companies are utilizing research to drive business decisions?
Special Guest: Michelle Elster.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
Support Martech Zone Interviews
Links:
- Rabin Research Company — With over 58 YEARS of delivering world-class research for Fortune 500 and emerging businesses, Rabin Research Company (a certified Women’s Business Enterprise) has been raising the bar on industry standards for decades, while setting its sights on the future.
![](https://podcast.martech.zone/link/16572/14436158.gif)
174 episodes
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