118. Guide to Marketing Fundamentals with Eagan Heath

Mastering eCommerce Marketing

Welcome to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today, Eitan is chatting with Eagan Heath, who runs Asymmetric Marketing, a digital marketing agency that helps businesses with everything from PPC, SEO, and landing pages to web design and analytics.

In this episode, Eitan and Eagan cover a lot of ground. Eagan shares how the constantly changing marketing space keeps things interesting, and why businesses need to be ready to adapt to new channels as they pop up. They discuss how platforms like Google and Meta are becoming more competitive, making it harder for businesses to get noticed through traditional methods like SEO and paid search. Eagan also touches on the importance of getting back to the basics—knowing your audience, understanding their needs, and creating content that speaks directly to them.

They also explore how newer approaches like influencer marketing and TikTok can offer fresh opportunities, and why it’s crucial to balance marketing efforts across different stages of the funnel. Whether you’re working on email, SEO, or paid ads, this episode has some great takeaways on how to stay focused in a crowded digital space.

Stay tuned for some valuable strategies and a down-to-earth conversation on what really works in digital marketing today.

Website: https://www.vimmi.net

Email us: [e-mail]

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Eagan Heath, Digital Marketing Agency Partner at Asymmetric Marketing LLC

LinkedIn: https://www.linkedin.com/in/eagan-heath/

Asymmetric Marketing LLC: https://asymmetric.pro/

Asymmetric Marketing LLC LinkedIn: https://www.linkedin.com/company/asymmetricmarketing

GetFoundMadison: https://getfoundmadison.com/

Watch the full Youtube video here:

https://youtu.be/MmSYdHthSrQ

Takeaways:

• Marketing is constantly evolving, with new channels and platforms emerging all the time.
• Mature platforms like SEO, paid search, and paid social have become more competitive and saturated.
• Understanding customer psychology and addressing their concerns and aspirations is crucial for effective marketing.
• Content plays a key role at different stages of the marketing funnel, from building awareness to driving conversions. Measuring and analyzing data in marketing has become more challenging due to privacy changes, but triangulating data from multiple sources can provide insights.
• AI is playing a significant role in advertising platforms like Facebook and Google, with a shift towards open targeting and the need for a sufficient amount of data to feed AI algorithms.
• AI is also impacting SEO, making content creation faster and cheaper, and offering opportunities for repurposing content and improving technical SEO.
• Work-life balance is important for productivity and creativity, and having morning routines and engaging in leisure activities outside of work can contribute to overall well-being.

Chapters:

00:00 Introduction and the Excitement of Marketing

01:33 The Challenges of Marketing in a Changing Landscape

03:03 The Saturation of Mature Platforms

06:29 Understanding Customer Psychology for Effective Marketing

09:26 The Role of Content in the Marketing Funnel

19:16 Measuring and Analyzing Data in Marketing

22:44 The Role of AI in Advertising Platforms

25:26 The Impact of AI on SEO

33:42 Work-Life Balance and Morning Routines