SS 2.0 - #53: Advancing the Buyer Journey Through Videos and Events with Morgan J. Ingram

Mastering Modern Selling

Join us as we chat with Morgan J Ingram, an expert in advancing the buyer journey through innovative techniques such as videos and events. Morgan shares his valuable insights on how documentation can be key in making your brand stand out and stay top of mind with potential buyers.
Morgan emphasizes the synergy between sales and marketing, and how the two can join forces to make the most out of events and reach potential customers. We also uncover the significance of educating buyers, creating demand, and the role of podcasts, videos, and live shows in establishing trust.
In our wrap-up, we explore the concept of community building within sales and marketing, and how virtual environments can be a game changer. How can you offer value and be a reliable source of information? It's not just about giving out swag, but about supplementing marketing messages with structured sales pitches. Lastly, we fast forward into the future, discussing how compelling events and understanding the buyer's journey will become crucial in enhancing the buyer's journey by 2024. Tune in to glean insights from Morgan's wealth of experience in B2B sales strategies and social selling!

Don't miss out—your next big idea could be just one episode away!

This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.

Check out our Live Show Events here: Mastering Modern Selling Live Show
Subscribe to our Newsletter: Mastering Modern Selling Newsletter

Chapters

1. Advancing Buyer Journey With Videos and Events (00:00:00)

2. Documenting and Expanding the Buyer Journey (00:10:16)

3. Utilizing Podcasting for Sales and Marketing (00:21:34)

4. Educating Buyers and Creating Demand (00:24:29)

5. Sales and Marketing Community Building (00:29:36)

6. Maximizing ROI and Engagement at Events (00:36:31)

7. Enhancing the Buyer's Journey in 2024 (00:45:20)