Best Carson Heady Podcasts (2023)

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Bold Encounters: Get Unstuck & Thrive!

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Amy Cerruti, Chief Growth Officer, Koha Health: Reshape Perspective for Great Business Relationships 43:42

3d ago43:42

43:42

Amy Cerruti joins Mark S. Cook, an award-winning speakerand consultant, to get leaders unstuck and thriving. Bold Encounters is a method of leading, based on rigorous research, client execution, and iconic, leader interviews. See full interviews at MarkSpencerCook.com/Podcast, youtube or on podcast platforms. An interview with Amy Cerruti revealed …

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Social Selling 2.0

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SS 2.0 #59 - How to Succeed in the Face of Change and Uncertainty 55:29

5d ago55:29

55:29

In this episode, Tom, Brandon, and Carson engage in a comprehensive discussion to provide insights and strategies aimed at transforming uncertainties into viable opportunities. The conversation delves into interpreting the impacts of global events, the intricacies of technological advancements, and the dynamics of economic shifts. A thorough explor…

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Social Selling 2.0

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SS 2.0 - #58: Social Selling Simplified with Special Guest Mike Weinberg 1:01:37

17d ago1:01:37

1:01:37

In this episode we welcome best-selling author Mike Weinberg! As a top performer in sales, Mike has embarked on a journey from being a stellar salesperson to a triumphant sales management culture leader. His ride, filled with trials, triumphs and a treasure trove of insights, not only makes for an engaging tale but offers a wealth of wisdom on the …

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Social Selling 2.0

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SS20 - #57: A Playbook for Setting Your Income and Owning Your Life with Kristie Jones 53:55

19d ago53:55

53:55

This week, we are privileged to welcome Kristie Jones, a distinguished expert in sales leadership, to share her remarkable journey from a career in retail to becoming an authority in sales leadership. We will explore Kristie's transition from a traditional corporate setting to a dynamic startup environment, highlighting her experiences in evolving …

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Social Selling 2.0

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SS20 - #55: How to use AI to augment and automate B2B Sales with Jeff Winter 1:01:01

1M ago1:01:01

1:01:01

Join us as we sit down with industry leader Jeff Winter, who transformed from an average LinkedIn user to a thought trailblazer in just two and a half years. Alongside Jeff, we welcome the return of Carson Heady, who updates us on his new role at Microsoft for Tech for Social Impact, and the noble pursuit of building a social selling engine for the…

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Social Selling 2.0

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SS2.0 - #54: How to Dominate the Newsfeed with Social Selling and Digital Marketing 57:30

1M ago57:30

57:30

Ever wondered why traditional cold outreach no longer gives desired results? Discover how capturing your audience's attention has drastically changed in today's digital age, as we move from not just capturing demand but creating it. With only 3-5% of ideal prospects actively looking to buy, we share innovative ways of getting in front of prospects …

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Social Selling 2.0

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SS 2.0 - #53: Advancing the Buyer Journey Through Videos and Events with Morgan J. Ingram 57:56

2M ago57:56

57:56

Join us as we chat with Morgan J Ingram, an expert in advancing the buyer journey through innovative techniques such as videos and events. Morgan shares his valuable insights on how documentation can be key in making your brand stand out and stay top of mind with potential buyers. Morgan emphasizes the synergy between sales and marketing, and how t…

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Social Selling 2.0

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SS2.0 - #52: How to 3X your LinkedIn Response Rate in 30 Days with Mandy McEwen 49:17

2M ago49:17

49:17

In this episode we are joined by Mandy McEwen the founder of Luminetics. Mandy is a well known speaker and an expert on LinkedIn and Social Selling and we will explore Mandy's successful strategies, techniques and best practices for accelerating your response rate on LinkedIn in just 30 days. In this week's show, Mandy takes us on her journey from …

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Social Selling 2.0

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SS2.0 - #51: Bridging the Gap between AI and Humans in Sales: A Discussion with Amarpreet Kalcat 43:37

2M ago43:37

43:37

Get ready for an insightful dive into the world of AI in sales with the incredibly knowledgeable Amarpreet Kalcat. You'll be captivated by Amarpreet's unique perspective on the intersection of technology and the art of selling, drawing from his extensive experience in AI, data algorithms, and product building. This promises to be an enriching explo…

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Social Selling 2.0

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SS2.0 - #50: Mastering the Future of Sales with the King of Social Selling, Daniel Disney 1:00:56

2M ago1:00:56

1:00:56

Ever wondered if social selling is truly the future of sales? Or if it's just a passing trend? Fear no more as we bring you the King of Social Selling himself, Daniel Disney. Brace yourself for a hearty conversation dripping with dad jokes, insights from Daniel's books on LinkedIn sales and messaging, and the secret sauce for garnering any meeting …

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Social Selling 2.0

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SS2.0 - Episode 49 "10x Growth with Social Recruiting and Employee Advocacy" 55:55

3M ago55:55

55:55

In this week's episode we are joined by LinkedIn experrt Mic Adams where will explore how to harness the power of social recruiting and employee advocacy. We will explore strategies that leverage a workforce's networks, turning employees into brand ambassadors, and streamlining talent acquisition through social channels. We will also explore how em…

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Social Selling 2.0

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SS2.0 - Episode 48 "The Best Secret for Social Selling Success - Build a Community!" 46:57

3M ago46:57

46:57

In this week's episode we will explore a key new strategy for social selling success : community building. We will discover how community emphasizes trust and long-term relationship and transforms customers into brand ambassadors and prospects into string, healthy connections. Subscribe to the audio podcast on your favorite channel: https://socials…

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Social Selling 2.0

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SS20 - 47 "How to Grow Social Influence that Leads to Sales" 54:41

3M ago54:41

54:41

This week we are joined by LinkedIn Celebrity Darren McKee! Darren will share his secrets on how he organically grew his LinkedIn presence and influence and how that has lead to sales success as VP of Sales at Skye! 1:00- Dad jokes 3:09- Darren’s background 4:51- Darren’s LinkedIn journey 8:28- Personal LinkedIn 11:37- Showing up everyday 15:16- Cr…

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Bold Encounters: Get Unstuck & Thrive!

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Lead Waves of Success; Befriend Everyone: Mark Paul, Bus. Builder and Recent President, Stryker Neurovascular, Now with U of U. 56:46

3M ago56:46

56:46

Powerful Practices to Transmit and Engender a Passion for Purpose from an Extraordinary Leader Mark Paul, Builder and Recent President, Stryker Neurovascular, Now Executive Director, Center of Medical Innovation, University of Utah Health. See more at: MarkSpencerCook.com/Podcast/ and subscribe. Mark Paul spoke with surprising expertise about leadi…

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Social Selling 2.0

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SS2.0 - Episode 46 "Sales is Broken - The New Revenue Blueprint with Special Guest Anthony Iannarino" 1:06:33

4M ago1:06:33

1:06:33

This week we are joined by best selling author, keynote speaker and sales expert Anthony Iannarino. Anthony specializes in complex B2B sales and will discuss why sales is broken and the framework for his new Revenue Blueprint. This is a not miss episode! 1:40- Dad joke time 4:25- Anthony Iannario background 6:55- Being effective 10:09- The Only Sal…

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Social Selling 2.0

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SS20-45 "Social Selling 2.0 "Dark Social" Case Study with Flora Muglia" 50:12

4M ago50:12

50:12

Season 2 kicks off with an amazing social selling 2.0 case study featuring Lauren Marturano and Flora Muglia from Zinnia. In this episode we will discover how Lauren and Flora have leveraged "dark social" and social selling tactics to grow their early stage startup and why social selling is critical to their sales and marketing playbook. 4:30- Flor…

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Social Selling 2.0

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SS20-44: "Social Selling 2.0. The rules have changed. Are you ready?" 43:32

4M ago43:32

43:32

Season 2 of Social Selling for Newbies is launching on August 2nd with an amazing guest line up that will help you take your social selling results to a whole another level! In our final Season 1 episode we will explore the good, the bad and the ugly from the past 12 months and look ahead to what's coming in Season 2. 2:16- Today’s dad joke 4:15- M…

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Social Selling 2.0

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SSFN.43 - What's New in LinkedIn Sales Navigator! 1:00:10

4M ago1:00:10

1:00:10

In this episode we are joined by LinkedIn expert Alexander Low where we will explore the latest features, capabilities and strategies with LinkedIn Sales Navigator. 3:22- What’s new in LinkedIn Sales Navigator 4:47- Alex introduction 10:53- Necessity of Sales Navigator 14:00- It’s more than a search tool 17:15- Example of Sales Navigator 20:06- Is …

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Social Selling 2.0

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SSFN.42 - How to Leverage your LinkedIn Commenting Style! 48:43

5M ago48:43

48:43

Commenting on LinkedIn and other social channels has become the fastest and most efficient way to build connections and professional relationships. In this episode we will introduce strategies and techniques that will allow you to discover your ideal commenting style that will produce maximum results and connections including how to access a cool, …

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Social Selling 2.0

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SSNF.41 - Social Selling - Mid Year Review (and Look Ahead)! 52:18

5M ago52:18

52:18

In this episode we will take a look back over the last 6 months and what has changed in the world of social selling and what we expect for the next 6 months! 6:03- B2B selling has gotten harder 10:01- Sales relies on emails 12:30- Social Selling Pipeline 15:42- Active personal brand 19:53- Stretch your Commenting wings 24:36- Creating Credibility 2…

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Social Selling 2.0

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SSFN.40 - The Top 10 Modern Selling Mindset Shifts 52:18

5M ago52:18

52:18

In this episode we explore 10 key mindset shifts that together make up the foundation of a successful social and modern selling strategy and approach. 3:35- Who’s in control 6:54- You can influence the buyer 9:52- Making it obvious 13:06- Embracing the change 17:56- Earning vs Getting 22:33- Social Selling applies in large settings 28:01- 20 years …

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Bold Encounters: Get Unstuck & Thrive!

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AI Security Expert, Diana Kelley of Protect AI, on Secrets of Social Intelligence 46:52

5M ago46:52

46:52

Diana Kelley, Chief Information Security Officer, Protect AI.Cybrize Co-founder after IBM and Microsoft, Diana leans outwardly and looks inwardly to succeed in Security and AI. See other full episodes at www.MarkSpencerCook.com/Podcast/. Mark recently Interviewed Diana Kelley. She’s a surprising expert of professional relationships, is a Chief Info…

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Social Selling 2.0

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SSFN.39 - Strategies for building relationships with your Buyer with guest Amelia Taylor. 51:37

5M ago51:37

51:37

In this episode we are joined by social selling expert Amelia Taylor and will explore out of the box, unorthodox strategies and tactics to find and build relationships with your ideal buyer. 4:51- Amelia Taylor’s background 7:15- Role of Evangelist 11:12- Amelia’s process 15:06- LinkedIn and Slack 19:42- Private conversations 24:16- Social Selling …

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Social Selling 2.0

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SSFN.38 - How to use AI to turbo-charge Social and Modern Selling! 48:27

6M ago48:27

48:27

In this episode we will look at how AI can be used to turbo-charge and accelerate all aspects of social and modern selling from prospecting to forecasting. 1:25- Todays Sponsor 4:49- AI in Modern Seller HQ 6:56- AI being too generic 9:30- You can tell what’s AI 13:00- Analyzing Content 14:48- AI in different cultures 18:01- 2 pieces of AI 21:22- Re…

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Social Selling 2.0

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SSFN.37 - Using Social Selling to Drive Predictable Revenue 52:14

6M ago52:14

52:14

In this episode we will look at unique social selling tactics that can be systematized to generate a predictable revenue flywheel and more accurate sales forecasts. 1:03- Todays Sponsor 4:35- Why are we talking about this? 7:15- Shift in Social Selling 9:28- Address the Unpredictability 13:20- Ring the LinkedIn Bell 15:44- Extremely buyer centric 1…

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Social Selling 2.0

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SSFN.36 - Social Selling from the Heart with Special Guest Larry Levine 55:03

6M ago55:03

55:03

In this episode we will welcome best-selling author Larry Levine where will we look at how to utlize social selling to successfully "sell from the heart". 0:45- Today’s Sponsor 5:59- Larry’s story 11:26- Learning and Growing 13:10- How you show up 15:22- Technology and Relationship 19:48- Older and Younger generations 23:48- Getting called out 25:3…

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Social Selling 2.0

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SSFN.35 - 5 LinkedIn Social Selling Hacks 48:35

6M ago48:35

48:35

In this episode we will explore 5 (and maybe more...) Social Selling hacks you can use with LinkedIn to get more hi-quality engagement and more heathy connections. 1:50- Jokes of the Episode 5:50- Hacks of AI 8:28- The Revenue Zone 11:42- Finding the Actives 12:30- An LinkedIn Example 16:30- Hacking the Commenting 19:42- Better version of 23:35- Co…

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Social Selling 2.0

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SSFN.34 - How to succeed with Social Selling - even if your prospects aren't posting on LinkedIn with Brynne Tillman 51:07

6M ago51:07

51:07

In this episode we will be joined by Brynne Tillman, CEO of the LinkedIn Whisperer and Social Sales Link and we will explore how you can succeed with social selling even if your prospects are not actively engaging on LinkedIn. 1:04- Sponsored by Fist Bump 5:18- Byrnne’s background 8:02- Your Prospects may be a lurker 10:45- Mindset 12:46- Convertin…

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Bold Encounters: Get Unstuck & Thrive!

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Carolina Doldán, Change Agency: Communicate to Move Huge Teams! 1:01:44

6M ago1:01:44

1:01:44

"Communicate with Radical Creativity for Internal Change," says Carolina Doldán, Co-founder of Change Agency near Buenos Aires, Argentina. Goldman Sachs voted Carolina and into its 10,000 Women program, as a top female leader. Carolina is a leading expert at communicating and causing change inside organizations (see more episodes at MarkSpencerCook…

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Social Selling 2.0

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SSNF.33 - Real-life Newbie Case Study with Daniel Willems 55:33

7M ago55:33

55:33

In this episode we will be joined by Fist Bump Co-Founder Daniel Willems who will share his "newbie story" with LinkedIn, building a personal brand and the barriers he faced in feeling comfortable with posting, commenting and liking on LinkedIn. It is a super cool real-life story that you will not want to miss! 00:54- Our Sponsor today 6:15- Awaken…

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Social Selling 2.0

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SSFN.32 - Social Selling by the Numbers - Chapter 3 50:27

7M ago50:27

50:27

In this episode we will share a fresh new batch of amazing social selling statistics and metrics. This is not miss episode for sure! 00:50- Today’s Sponsor 5:44- Carson’s Statistics 9:07- Engagement in Social Media is a substitute for Face to Face 11:06- Brandon’s Statistics 14:22- How you show up 17:49- Tom’s Statistics 20:57- Hugs not Handshakes …

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Social Selling 2.0

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SSFN.31 - Social Selling - Lessons Learned in 2023 (so far...)! 44:21

7M ago44:21

44:21

In this episode we will look at how Social Selling has evolved in 2023 including which strategies and tactics have proved successful and which have not. We will also look ahead to the rest of 2023 and what social selling strategies we believe will continue to move the needle over the next several months. 4:55- What we having learned about social se…

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Social Selling 2.0

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SSFN.30 - Using Social Selling to Turbocharge Cold Outreach! 48:25

7M ago48:25

48:25

In this episode we will examine how cold calling and cold emailing can be part of a social selling strategy and how to utilize these traditional methods with today's buyer expectations. 3:30- Today’s topic 6:20- But my KPI’s are all based around numbers 8:09- Communication around Social 10:40- Using Social for intel 13:33- Coming back to the Mindse…

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Social Selling 2.0

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SSFN.29 - The Role of Modern Content in a Social Selling Strategy 46:43

8M ago46:43

46:43

In this episode we are joined by Bethany Stachenfeld, the Co-founder and CEO of Sendspark and we will explore the role of video and other user-generated content as a key part of a successful social selling stratgey. 3:20- Introduction to Bethany 4:05- Sunspark 7:19- Episodic Content 9:10- More on Sunspark 10:58- Hybrid Approaches 11:48- Multiple vi…

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Social Selling 2.0

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SSFN.28 - What Buyers Really Want? 48:56

8M ago48:56

48:56

We frequently talk about the fact that the buyer's journey has changed and that the buyer is in control of the sales process. But what does that really mean? In this episode we will explore what buyers really want (and don't want) and how, as a seller, you can influence and facilitate the buter journey. 3:47- Tom’s Introduction 6:06- What do buyers…

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Social Selling 2.0

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SSFN.27 - Does your LinkedIn Profile really matter? 52:17

8M ago52:17

52:17

In this episode we are joined by special guest Marc Clausen who currently leads the Global Sales and Strategy Performance Coaching program at IBM. Marc works with thousands of sales professionals at IBM on improving their digital presence and strategy. We will explore the value and goals of your LinkedIn profile and what really matters on your prof…

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Social Selling 2.0

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SSFN.26 - What is broken with traditional sales models (and what can be done about it)? 47:53

8M ago47:53

47:53

In this episode we will explore the different traditional sales models and why, in many cases, these sales motions are no longer effective. We will also explore how Social Selling utilizes the best parts of traditional models and how these can be applied in a modern, social selling strategy. 3:30- Traditional sales models are broken 6:48- Three buc…

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Social Selling 2.0

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SSFN.25 - Social Selling Efficiency with Special Guest Michael Cupps 49:49

9M ago49:49

49:49

In this episode we will be joined by Michael Cupps, Executive Vice President of Growth for ActiveOps. Michael is an expert in time management and productivity and we will explore strategies and best practices for maximing productivity and results with social selling and more! 4:28- Introduction 6:47- Time Bandits 9:50- Distractions, Habits, Priorit…

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Social Selling 2.0

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SSFN.24 - My Prospects are Not Active on LinkedIn. Now What? 52:24

9M ago52:24

52:24

In this episode we will explore options and strategies for building relationships and healthy connections with prospects and customers even if they are not active on LinkedIn. 4:50- My prospects aren’t on LinkedIn 7:45- Lurkers and Viewers 10:30- Doing your research 13:48- Your relationship with the Ecosystem 17:26- Looking at it holistically 20:33…

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Social Selling 2.0

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SSFN.23 - From "Connection to Customer" 55:47

9M ago55:47

55:47

You have a healthy connection with a prospect, now what? In this episode we will explore strategies and techniqnues for turning your connections into customers while building your reputation as a trusted guide with the buyer. 3:23- Connecting with Prospects 5:52- Nurture the Relationship 9:03- Healthy Connections 12:37- Capturing Attention 16:22- N…

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Social Selling 2.0

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SSFN.22 - Does Social Selling Really Work? 49:04

9M ago49:04

49:04

A common question we commonly hear ‘is "Does social selling really work or does social selling suck?". In this episode we will unpack that question by looking at the various aspects of social selling and how they come together to create a highly successful social selling strategy. 3:57- Does Social Selling really work? Carson’s perspective 6:48- Do…

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Social Selling 2.0

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SSFN.21 - All Sales are Social! So what exactly does this mean? 51:28

9M ago51:28

51:28

In this episode we are joined by social selling expert Bill McCormick from Selling from the Heart where we will explore how "all sales are social" and what that means to your social selling strategy. 4:20- Bill McCormick background 9:34- Pitch Slap pre pandemic 10:49- Social elements in Sales 15:00- Showing up digitally 17:25- What’s after your pro…

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Social Selling 2.0

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SSFN.20 - The Social Selling Tech Tool Box 49:15

10M ago49:15

49:15

In this episode Tom, Brandon and Carson discuss what innovative tools and technologies they are using to support their social selling and marketing efforts. 2:17- Technology and Tools in Sales 4:40- Just Share what you’re learning 7:00- Personalize your Strategy 10:40- Enterprise Functions 13:25- Hashtag Research 16:44- LinkedIn comments 19:25- Pos…

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Social Selling 2.0

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SSFN.19 - The Impact of Mindset and Story on your Social Selling Strategy 46:15

10M ago46:15

46:15

In Episode #19 of Social Selling for Newbies we discuss with Karen Kelly about how women have historically avoided sales roles and sales leadership positions but that is changing slowly but surely. Join us with special guest and sales coach Karen Kelly and discover how women can use social to succeed in sales and have a long, rewarding career in sa…

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Social Selling 2.0

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SSFN.18 - Modern Social Prospecting with Special Guests Morgan Smith and Nicholas Thicket 49:07

10M ago49:07

49:07

In Episode #18 of Social Selling for Newbies join us and social selling experts Morgan Smith and Nicholas Thicket from Alignd for a deep dive on how to use modern social prospecting to building healthy connections and strong business relationships that turn into sales and revenue. 1:40- Modern social prospecting 4:40- Morgan’s definition of trust i…

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Social Selling 2.0

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SSFN.17 - Social Selling by the Numbers - 2023! 44:03

10M ago44:03

44:03

In Episode #17 of Social Selling for Newbies Tom, Brandon and Carson (along with some help from the audience) explore a batch of new 2023 social selling statistics. Key topics include: 00:33 - Today’s Topic 3:21 - Statistics and Demand 5:18 - Social Selling is modern selling. 9:14 - Statistics of 2023 12:34 - Viability of Social Selling 15:05 - Sal…

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Social Selling 2.0

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SSFN.16 - How to create and manage a 9 Figure Social Selling Team! 48:52

11M ago48:52

48:52

In this episode our special guest is our own Carson Heady! Carson is a Managing Director and the #1 social seller at Microsoft. In this episode we are going to go deep on how Carson's manages his sales team and how they use social to develop and close 8 and 9 figure deals. Be sure to join live and get your questions answered! 2:25- Carson’s introdu…

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Social Selling 2.0

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SSFN.15 - Out of the Box KPI's that Actually Move the Needle 39:46

11M ago39:46

39:46

In episode #15 of Social Selling for Newbies we will explore several interesting "out of the box" sales KPI's that you and your team should be tracking as you kick off 2023 and how these KPI's relate to effective social selling.By Tom Burton, Brandon Lee, Carson V Heady

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Social Selling 2.0

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SSFN.14 - The Best of 2022 - Social Selling by the Numbers! 11:20

11M ago11:20

11:20

In episode #14 of Social Selling for Newbies this is a holiday week we decided to do a "virtual live" replay of one of the most popular episodes - Social Selling by the Numbers. The data discussed in this episode is more relevant and important than ever as we enter 2023. Enjoy and Happy New Year! 2:25 - Social Selling isn't magical, it's practical …

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Social Selling 2.0

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SSFN.13 - From Social Selling Frustrations to Social Selling Success 44:28

11M ago44:28

44:28

In Episode #13 of Social Selling for Newbies Adam talks about how he used to utilize social selling activities with little succes. Then, he encountered The Revenue Zone model and changed his contnet and publishing strategy. Listen how Adam has created a new strategy and sytem for using social activities and content to leverage his social presence t…

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