SS 2.0 - #64: A Look Ahead to the State of Sales, Social and Demand Creation in 2024

Mastering Modern Selling

In this episode we journey through the past year's B2B sales landscape, discussing the triumphs and obstacles we faced. With the buyer-centric approach taking center stage, trust-building has become more important than ever.
The conversation flows from the tactical use of LinkedIn right into the relevance of quality over quantity in our social media engagements.
As we gear up for the future, the specter of AI in sales looms large, both intimidating and promising. We demystify the integration of AI, discussing tools that make it approachable, much like AOL once did for the internet and anticipate an era where AI is as routine in business as cloud technology is today. Join us for this episode full of insights and anecdotes, and don't forget to connect for a deep dive into exclusive social selling resources at socialselling20.com.

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Chapters

1. 2023 Reflections, 2024 Anticipations B2B Sales (00:00:00)

2. Utilizing LinkedIn for Building Business Relationships (00:09:42)

3. Quality in Sales and Social Media (00:14:04)

4. Quantity to Quality in Self-Promotion Transition (00:19:37)

5. AI in Business and Sales (00:28:48)

6. AI and Customer Understanding's Value (00:41:40)

7. Gratitude and Social Selling 2.0 (00:54:21)