SS 2.0 - #65: A Look Ahead to the State of Sales, Social and Demand Creation in 2024

Mastering Modern Selling

Discover the power of building lasting customer relationships and leveraging the latest AI technology in our final episode of 2023. Carson Heady, Tom Burton, and Brandon Lee, share their celebratory reflection on the year's most impactful moments and set the stage for the trends that will define the future of sales. Get ready to transform your approach to CRM systems, understand the significance of personal branding, and learn why being a trusted advisor is more crucial than ever.
We also explore innovative strategies for nurturing customer success and fostering strong relationships in the competitive landscape. We uncover tactics for expanding your influence within client organizations and discuss how to navigate economic uncertainties while maintaining loyalty and trust. Our conversation also delves into the importance of thought leadership and impactful communication, offering actionable insights that will help you become an indispensable asset to your clients.
Wrap up the year with a deep dive into the evolving marriage of sales and marketing, with a special look at how to use LinkedIn effectively for business growth. We also examine how AI tools like ChatGPT are revolutionizing sales efficiency, allowing for deeper customer insights and strategic decision-making.

Chapters

1. CRM's Role in 2024 Sales Trends (00:00:00)

2. Customer Success and Strong Relationships (00:12:28)

3. Being a Trusted Advisor's Power (00:25:00)

4. Building Relationships for Effective Sales (00:36:00)

5. LinkedIn for Sales and Marketing Coordination (00:41:28)

6. AI's Impact on Sales Efficiency (00:51:31)